Gucci’s Rome
store is located at the foot of the prestigious Spanish Steps on Via Condotti
in Rome on the site of Gucci’s original Rome boutique, first
opened on 1938. Today the space blends a new contemporary design conceived by
Frida Giannini with original aspects of the store lovingly restored.
The new entrance replicates
the famous door of the Dolce Vita era, where 20th century movie stars and
royals were caught by the paparazzi of the time. Inside, art deco glass and
gold plate lamp shades, inspired by the original fittings, have been
re-produced by artisan craftsmen, while an 18th century vaulted ceiling has been
newly revealed on the ground floor.
Via Condotti Store, Rome
Rome’s heritage collection is offered exclusively in Via Condotti 8 where a
room separated by a gold GG screen has been created specifically to house it.
Located on the ground floor, shoppers will be drawn into the unique space by a
video installation which highlights iconic images of Gucci’s rich history. The
Heritage Room is designed to function much like an exhibition in which limited
edition exclusive product rotates in a dedicated space..
With its limited distribution and maximum expression of luxury, Gucci Heritage is destined for a selective clientele who demands exclusivity and the utmost in quality.
With its limited distribution and maximum expression of luxury, Gucci Heritage is destined for a selective clientele who demands exclusivity and the utmost in quality.
