GUCCI MAKES FURTHER COMMITMENT TO ENVIRONMENTAL RESPONSIBILITY: NEW
COMPACT SUSTAINABLE PACKAGING
Less than one year after setting an industry precedent with the launch of sustainable eyewear, Gucci and Safilo are pleased to make a further commitment to environmental responsibility with new eco-friendly packaging.
As part of a worldwide eco-friendly program designed to progressively reduce the company's impact on the environment, the House first launched 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper in 2010 and will now extend this packaging towards its eyewear collections.
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The modern and refined case will bear the Mobius loop, which is an internationally recognized symbol used to designate recyclable materials. Upon purchase, customers will receive an informational leaflet and a preaddressed envelope in order to send the case to a dedicated center where it may be recycled to make new products. Additionally, the FCS-certified paper shopping bag mirrors the House’s existing sustainable packaging. The new case will be exclusively available from May at Gucci boutiques for men’s, women’s and children’s sunglasses – and from August through the worldwide distribution network for both optical frames and sunglasses.