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Click here to discover the new Gucci Museo website.

MILAN March 17, 2014 – Gucci, a pioneer of the luxury online experience since 2002, is pleased to announce the opening of its new website,, dedicated to bringing the experience of visiting the Gucci Museo in Florence to a global online audience. The site, which has been created to be fully responsive so as to provide an optimal viewing experience across all types of devices – desktop, tablet and smartphone – is translated into eight languages (as is It is divided into three sections: The Archive, Gucci and the Arts, and The Museo; social networks are integrated to facilitate sharing (Facebook, Twitter, Instagram, YouTube and Pinterest).
The bricks-and-mortar museum was opened in 2011 as the culmination of events to celebrate Gucci’s 90th anniversary.

It is situated in Florence’s Piazza Signoria, inside the historic Palazzo della Mercanzia, which dates back to 1337 and stands today as a symbol of Florentine arts and craftsmanship. The brainchild of Gucci’s Creative Director, Frida Giannini, the Gucci Museo is a space designed to embody the House's “Forever Now” philosophy, and is home to a permanent exhibition drawn from its rich and culturally significant archive, which has been preserved and amplified throughout the years. This is juxtaposed with contemporary art installations supported by the Pinault Foundation.
 A store offering iconic pieces from the Gucci collection, as well as a bookshop, caffè and gift shop complement the exhibition spaces. The Gucci Museo has proved so popular with visitors, and is so emblematic of the brand, its storied history and its contemporary vision, that the House is now extending the possibility to visit the museum to online users. is the result.
Gucci Creative Director Frida Giannini said, “Ever since my first visit to the archive when I joined Gucci, I have felt a deep commitment to the House’s legacy and have wanted to showcase this rich history to celebrate the remarkable narrative behind so many of our iconic products and motifs. This was the motivation behind the creation of the Gucci Museo, as the House turned 90 in 2011. Now, three years on, I am delighted that through the internet we can open the museum’s doors to a global audience.”
The Archive section of the site features the permanent fashion archive exhibitions – bamboo, flora, handbags, lifestyle, viaggio, logomania and eveningwear – and previous temporary exhibitions. In each “room”, users can find pictures of archive pieces, videos about Gucci’s iconic styles and 360 degree/panoramic images of the real Museo rooms in which some products can be clicked on in order to find out more.

The Gucci and the Arts section includes not only information on the contemporary art exhibitions (current or previous) that are organised at the Gucci Museo, but also coverage of all the projects that Gucci is engaged in to support the arts. These involve external partners such as Tribeca, The Film Foundation, The Venice Biennale, The Recording Academy and LACMA.

Finally, The Museo section features useful information about the Gucci Museo, such as opening hours, location, and history of the building, as well as details of the icon store, gift shop, Gucci Caffè and the bookstore. It also hosts a calendar of upcoming events. Furthermore, this section also includes a brief description of Gucci’s history and historical pictures of Piazza della Signoria.

The site links to and Gucci store information, and users can sign up for the Gucci newsletter.

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