IN CELEBRATION OF MOTHER'S DAY GUCCI ANNOUNCES LIMITED EDITION BAG TO BENEFIT UNICEF
As its partnership with UNICEF enters its sixth year, Gucci is pleased to introduce a limited edition bag designed by Creative Director Frida Giannini for Mother’s Day. Sold exclusively at the Digital Flagship, gucci.com, 25% of the retail price from each bag sold will be donated to UNICEF HIV/AIDS programs. Gucci is guaranteeing a minimum donation of US$ 70,000 that will go towards HIV test kits for expectant mothers, part of UNICEF’s comprehensive programs that aim to eliminate new HIV infections in newborns.
Limited Edition Bag to Benefit UNICEF
“My inspiration for this special edition bag came from my trip to Malawi with UNICEF in November 2009, when I witnessed first hand the AIDS epidemic that affects entire generations of families. As part of our continued efforts with UNICEF to improve these circumstances, the bag allows all those who would like to help make a difference in the lives of these families to contribute a gift that will have double meaning on Mother’s Day,” said Frida Giannini, who is also on the Board of Directors of PPR’s Foundation for Women’s Dignity and Rights.
Designed as a functional yet fashionable bag for mothers, the bag, in off-white fabric, features leather trim along with Gucci’s signature green-red-green web. The practical style meets the needs of mothers on the go: the exterior features a front-zip pocket and two open side pockets, while the interior contains a zip pocket and a flat open pocket with three compartments.
Designed as a functional yet fashionable bag for mothers, the bag, in off-white fabric, features leather trim along with Gucci’s signature green-red-green web. The practical style meets the needs of mothers on the go: the exterior features a front-zip pocket and two open side pockets, while the interior contains a zip pocket and a flat open pocket with three compartments.
Every day, more than 1,000 infants worldwide are infected with HIV through mother-to-child transmission during pregnancy, labour, delivery or breastfeeding. Today only one in four pregnant women in poor countries has access to HIV testing. For each Mother’s Day Bag sold, Gucci’s donation will provide more than 200 expectant mothers with the tests they need to determine their HIV status. This test is vital to ensure that a mother takes appropriate measures to treat and protect her child. With this gift everyone has the opportunity to help save the lives of mothers and babies around the world this Mother’s Day.
Salma Hayek added, “As a member of the PPR Foundation for Women’s Dignity and Rights, I am proud that my friend Frida Giannini has designed a special bag for mother’s day that will benefit UNICEF and its global flight against HIV and AIDS. There is no better day to honor and support women. It’s easy, simple and efficient: a beautiful bag with a real social impact, I love it!!”
The limited edition bag will be exclusively available at the gucci.com store from April 28, 2011 to June 15th, 2011 priced at 790 euro/970 dollars.
The limited edition bag will be exclusively available at the gucci.com store from April 28, 2011 to June 15th, 2011 priced at 790 euro/970 dollars.
The global Gucci/UNICEF partnership began in 2005, when the company introduced the first annual Gucci Campaign to Benefit UNICEF. This international campaign is the most extensive philanthropic partnership in Gucci’s history, and supports UNICEF programs for orphans and children affected by HIV/AIDS in Sub-Saharan Africa. Each year, Gucci has intensified the company’s commitment to UNICEF - and to saving and improving children’s lives - by expanding the annual campaign and introducing significant new initiatives to support the partnership. In this highly active six-year period, Gucci has succeeded in committing over $9 million to UNICEF. This significant sum is a testament to the increased scale and scope of the company’s support, and has resulted in Gucci’s current status as one of the largest corporate donors to UNICEF’s “Schools for Africa” campaign. “Schools for Africa” aims to increase access to quality basic education for all children, with a special emphasis on helping the most disadvantaged children living in extreme poverty.
