Guccio Gucci’s initials were first used in
the early Sixties – as either single or double Gs – as squared-off fastenings
for bags, which were developed and made in Gucci’s own forge at its historic
workshop on Via delle Caldaie in Florence.
Transferred soon after into a diamond-shaped pattern woven into the
best-selling cotton canvas luggage, the GG monogram transported the company’s
fame, quite literally, around the globe in the much-photographed company of
movie stars, aristocrats and socialites.
GG
Reconfigured and deployed in innumerable
designs, the eternal GG has appeared and reappeared over time, merged
into a
circle, back-to-back, inverted, and abstracted. It’s been reinvented in
silver
and gold, burned into luxurious velvet, embossed into leather, stamped
onto
suede, printed on silks, woven into jacquards, and used in patchworks
created
using luxurious crocodile and lizard.
A status symbol that crosses generations and cultures - the GG hallmark is now globally synonymous with high glamour, desirability and a contemporary edge.
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A status symbol that crosses generations and cultures - the GG hallmark is now globally synonymous with high glamour, desirability and a contemporary edge.
To receive up to date information about Gucci news, sign up for our emails
