Gucci achieved astounding global success
and is named the most desirable luxury brand in the world (Nielsen company,
2007). Frida Giannini, formerly Creative Director of accessories, is appointed
sole Creative Director in 2006. Exploring Gucci’s rich heritage and its
incomparable craftsmanship capabilities, Giannini has created a unique vision
for Gucci that fuses past and present; history and modernity. Key house icons
are reinvented in a fresh new guise, including Flora, La Pelle Guccissima,
the New Jackie, and the New Bamboo, as the house’s tradition for
innovation accelerates under Giannini.
The company’s partnership with UNICEF,
first started in 2005, gains traction each year. A major corporate initiative
that dovetails seamlessly with the Italian brand’s global reach, Gucci’s link
with UNICEF has helped four million children through the Schools for Africa initiative.
In 2009, Patrizio di Marco succeeded Mark
Lee as CEO of Gucci. Under his direction the storied Italian brand's exclusive
heritage and long-lasting values are emphasized in conjunction with its high
fashion and aspirational style.