Within a few years, the label enjoyed such
success the sophisticated international clientele on vacation in Florence thronged to
Gucci’s bottega, seeking the
equestrian-inspired collection of bags, trunks, gloves, shoes and belts. Many
of Guccio’s Italian clients were local horse-riding aristocrats, and their
demand for riding gear led Gucci to develop its unique Horsebit icon - an
enduring symbol of the fashion house and its increasingly innovative design
aesthetic.