GUCCI UNVEILS ITS NEW WOMEN’S
FRAGRANCE GUCCI PREMIERE STARRING ACTRESS BLAKE LIVELY
Venice, September 1, 2012 – Tonight Gucci Parfums revealed its new
fragrance for women, Gucci Première, to top international editors.
The
private cocktail and dinner was held at Granai Cipriani in the
presence of Gucci Creative Director Frida Giannini, Gucci President
and CEO Patrizio di Marco, the face of the new fragrance campaign
Blake Lively, the film director Nicolas Winding Refn and P&G
Prestige Vice President Luigi Feola.
During
the cocktail, Nicolas Winding Refn presented his short film which was
shot at the famous Sheats Goldstein Residence in Los Angeles. The
Gucci Première couture gown worn by Blake Lively in the campaign was
on display at the event.
New fragrance: Gucci première
Blake
Lively wore Gucci one of a kind sleeveless deep v-neck cocktail
dress, fully embroidered with cherry overlapping palettes and raised
flower detail around the neckline, burgundy python high heel sandal
with metallic spike detail in the back, horsebit bracelet and ring in
18kt pink gold, black corundum and black diamonds and horsebit
cocktail ring in 18kt pink gold, black corundum and black diamonds.
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On the right, Blake Lively with Salma Hayek-Pinault.
Next Page: Gucci President and CEO Patrizio di Marco, Gucci Creative Director Frida Giannini, Blake Lively, Luigi Feola and director Nicolas Winding Refn.
Photo Courtesy: Gucci/Getty Images
To receive up to date information about Gucci news, sign up for our emails
On the right, Blake Lively with Salma Hayek-Pinault.
Next Page: Gucci President and CEO Patrizio di Marco, Gucci Creative Director Frida Giannini, Blake Lively, Luigi Feola and director Nicolas Winding Refn.
Photo Courtesy: Gucci/Getty Images
