gucci première video

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Starring modern day screen siren Blake Lively and directed by Nicolas Winding Refn (Drive), the Gucci Première campaign is a celebration of the leading ladies from Hollywood’s golden age - accomplished, glamorous and always ahead of their time.

The video opens on our heroine dressed in a stunning couture gown. She stands in front of a window and gazes out over the Los Angeles skyline, readying herself for her moment in the spotlight. She sprays herself with Gucci Première and flashes to a moment from her past. Strengthened by this memory, she walks out the door, transformed into a glamorous, unforgettable diva. 

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