GUCCI FOR THE GREEN CARPET CHALLENGE HANDBAG COLLECTION
Gucci and the Green Carpet Challenge are pleased to introduce a new line of signature handbags designed by Creative Director Frida Giannini. By introducing the world’s first bags certified as zero deforestation from Amazon leather, the Florentine House furthers its commitment towards ecological consciousness. The three exclusive designs of the Gucci for the Green Carpet Challenge Handbag Collection convey Gucci’s mission to interpret the modern desire for sustainable products in a responsible way.
Coinciding with the launch, Gucci will donate 50.000 euro to the National Wildlife Federation, funding work to promote deforestation-free Brazilian leather.
Green Carpet Challenge
Comprising the hobo, top-handle tote with detachable shoulder strap and
the iconic New Jackie bag, the versatile and functional accessories all
feature hand-selected and natural calfskin originating in Brazil, with
craftsmanship respecting important environmental issues such as
traceability and anti-deforestation. Gucci’s attention to detail
includes lining in organic cotton on each style. The first steps of the
production chain follow the requirements of internationally recognized
standards, embracing processes that avoid the cutting-down of trees in
the Amazon Forest.
Every model mirrors a unique blend of relaxed elegance and modern innovation, characterized by the daubed semi-matte and uneven grain appearance, the extreme softness and the slightly wax feel of eco-certified leather.
Every model mirrors a unique blend of relaxed elegance and modern innovation, characterized by the daubed semi-matte and uneven grain appearance, the extreme softness and the slightly wax feel of eco-certified leather.
Each piece features a special label
embossed with the “Gucci for Green Carpet Challenge” script and will be
accompanied by the Gucci GCC passport, which documents the origin and
traceability of the handbag.
Alongside the plush surface in a warm red-wine color, the bags boast embellishments such as exquisite hand-stitching and woven detailing for a three-dimensional effect on the exterior, paired with antique gold hardware and bamboo tassels.
This project symbolizes an important challenge and commitment for Gucci, maintaining the balance between the timeless values of style and superb quality and the growing understanding of the need to protect life-sustaining resources.
The line will be available at select Gucci flagships stores worldwide and on gucci.com in the US and Europe from February 2013.
Alongside the plush surface in a warm red-wine color, the bags boast embellishments such as exquisite hand-stitching and woven detailing for a three-dimensional effect on the exterior, paired with antique gold hardware and bamboo tassels.
This project symbolizes an important challenge and commitment for Gucci, maintaining the balance between the timeless values of style and superb quality and the growing understanding of the need to protect life-sustaining resources.
The line will be available at select Gucci flagships stores worldwide and on gucci.com in the US and Europe from February 2013.
