Gucci

GRAMMY® Special Watch and Jewelry collection

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GRAMMY® special watch and jewelry collection

Gucci Timepieces and Jewelry has recently announced its high-profile partnership with The Recording Academy, hosts of the world-renowned GRAMMY® Awards, and is now launching a GRAMMYS® special edition watch and jewelry collection, a unique fusion of fashion and music, designed by Gucci Creative Director Frida Giannini.

The cutting-edge look of the pieces draws its inspiration from the passion that music evokes. Gucci's first-ever digital timepiece, the I - GUCCI, is an eye-catching option for fans of cosmopolitan watches. It offers the ultimate in versatility. With a flick, the broad watch face changes from a two-time zone dial in large digits to a streamlined version that features two discreet digital hands revealing local time. 
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Its large, double-layout digital display features a special tag celebrating the GRAMMY® partnership. The yellow PVD stainless-steel case is complemented by a wide, black or white rubber strap that sports both the GRAMMY® and Gucci logos. Again emphasizing the partnership, the case back features the GRAMMY® Awards special edition label. Precious versions of the I -GUCCI are also available with sparkling diamonds outlining the watch face giving an added touch of glamour.

The special GRAMMY® edition also includes sterling silver jewelry interpreting the iconic Gucci dog tag necklace in four variations with black or white enamel finishing also available with diamonds. The famous gramophone - the symbol of the GRAMMYS® since its inception - is etched on the dog tag on a yellow 18kt gold globe. A subtly engraved Gucci logo completes the overall design. This exclusive collection will appeal to music lovers wishing to distinguish their fashion and style credentials.
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Fashion-conscious music fans can also enjoy direct access to GRAMMY® news and updates thanks to a new section on guccitimepieces.com dedicated to the Gucci-GRAMMY® partnership. Rich in content, visitors can learn more about the GRAMMY® music heritage scheme, the Music Preservation Program, discover GRAMMY® history through the ages in the "GRAMMYS® Through Time" gallery or immerse themselves in the world of the GRAMMYS® with a direct link to GRAMMY.com. Regular visitors to the Gucci Timepieces website can take advantage of exclusive Gucci-GRAMMY® downloads, due to be released in the coming months.


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