flora by Gucci

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Inspired by Gucci’s iconic Flora pattern, designed for Princess Grace of Monaco in 1966, Creative Director Frida Giannini created Flora by Gucci, a sophisticated fragrance for the modern woman.

Designed to encapsulate the refinement and optimism at Flora's heart, the delicate perfume evokes youth, femininity and sensuality. The final effect is memorable, luxurious and infinitely wearable.



Discover the scent of Flora by Gucci

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As its name suggests, Flora by Gucci Eau de Toilette draws its inspiration from the world of flowers. The fragrance's core is a rich combination of rose and osmanthus flower, a rare bloom originating in China. These create a feminine, velvety heart,  enhanced by fresh citrus and peony top notes and Gucci's signature patchouli base. The result is a perfectly balanced perfume, where light, youthful layers complement a luxurious depth.

With Flora by Gucci Eau de Parfum, the fragrance maintains the same fresh base scent, but adds deeper, more concentrated layers. This warm, sophisticated perfume is ideal for evening.


Discover the scent of Flora by Gucci Eau Fraîche

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Flora by Gucci Eau Fraîche maintains the same luxurious rose and osmanthus heart as the original fragrance, but adds a refreshing layer of green notes. The result is at the same time sparkling and soulful, a sensuous perfume made to be worn at any hour of the day.






Discover the design of Flora by Gucci


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Flora by Gucci comes in a distinctive, elegant flacon that marries timeless femininity with chic modern design. The fragrance bottle's sophisticated hexagonal shape renders it singular and instantly recognizable, while the House's signature bamboo tassels add timeless luxury. Scripted in the delicate Flora font, the logo pays homage to House founder Guccio Gucci's signature.

For the packaging, Gucci's iconic Flora print takes on a new, graphic form in black and white, set off by a glossy white box.




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