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Creative Director of Gucci
Frida Giannini’s unique talent and modern vision have fueled her rise as the leading creative force behind one of the world’s most celebrated fashion houses.
Born in Rome in 1972 to an architect father and art history professor mother, Giannini studied fashion design at Rome’s Fashion Academy before apprenticing in a small ready-to-wear house. In 1997, she went to Fendi where she worked as a ready-to-wear designer for three seasons before being named designer for Fendi leathergoods.
In September 2002 she joined Gucci as Handbag Design Director. Two years later she was appointed to a newly created post, Creative Director of Accessories, where she assumed unprecedented control of bags, shoes, luggage, small leathergoods, silks, fine jewelry, gifts, watches as well as eyewear.
Using the Gucci archives as a starting point, she transformed house classics such as the Flora scarf pattern and equestrian iconography into novel and hugely successful designs.
In 2005, she was named Creative Director of Gucci Women’s ready-to-wear, in addition to her responsibility for all accessories. In 2006, she took over menswear, thus rising to sole Creative Director of the label. Giannini accepted this significant responsibility with aplomb, quickly establishing her individual stamp on the house. Her design approach and focused management style are informed by sharp confidence and decisiveness, as well as her uniquely feminine and distinctly Italian point of view.
Under Giannini, a new design oeuvre for Gucci has emerged, one which celebrates the house’s inimitable past and its expertise in luxury craftsmanship, all the while adding youth, color and a playful extravagance.
Giannini has also assumed an expanded creative authority beyond just design. She personally developed the architectural and interior design environments for Gucci’s new store concept that has rolled out in major cities around the world. Additionally, she is responsible for the creative direction of all advertising campaigns and has worked with such illustrious directors as David Lynch, Frank Miller, and Chris Cunningham.
Her broadening profile has allowed for increased social responsibility as well. She is deeply dedicated to and instrumental in Gucci’s continued partnership with UNICEF, and in February 2011, the US Fund for UNICEF recognized her with the inaugural Woman of Compassion award. In addition, Giannini is also on the Board of Directors of PPR’s Foundation for Women’s Dignity and Rights, an organization which fights violence against women and promotes their empowerment.
Photo Courtesy: Mert Alas & Marcus Piggott