CHIME FOR CHANGE serves to convene, unite and strengthen voices speaking
out for girls and women around the world and will focus on three key
pillars: Education, Health and Justice. The campaign comes at a
historic and pivotal moment for girls and women globally as the world’s
attention is drawn to international stories ranging from Malala’s
personal fight for education in Pakistan to headlines of violence
against women in all corners of the world, including India, Ireland,
South Africa and the United States.
More than just raising awareness, CHIME FOR CHANGE, through its partner Catapult, encourages people throughout the world to support girls’ and women’s projects in a personalized, individual way.
citizen philanthropy and is the first crowd-funding platform dedicated
to advancing the lives of girls and women. Catapult connects CHIME FOR
CHANGE community members directly to organizations and projects focused
on the causes that matter most to them, and currently represents over 50
organizations in 38 countries.
“This is the emergency and the opportunity of today,” said Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini.
“We have reached a significant moment in the history of girls’ and
women’s empowerment and now is the time for change. I think it is
essential for girls and women to see and celebrate what is possible. I
hope that through CHIME we can help the voices calling for change to
become so loud that they cannot be ignored.”
Gucci has a long history of engagement with girls’ and women’s issues, including a seven-year relationship with UNICEF
in support of girls’ education. In addition, the company founded two
women’s film awards, the Spotlighting Women Documentary Award with the
Tribeca Film Institute and the Gucci Award for Women in Cinema with the
Venice Film Festival. Gucci also actively supports the Kering Corporate
Foundation for Women’s Dignity and Rights; both Frida Giannini and Salma Hayek Pinault are members of the Board.
“I am proud to be joining the growing international movement on
behalf of girls and women around the world,” said Salma Hayek Pinault,
co-founder of CHIME FOR CHANGE. “I believe that by working together we
can change the course of history to ensure that girls and women are
empowered to realize their potential and thrive.”
Co-founder Beyoncé Knowles-Carter
said "I have always felt strongly about equal opportunity for women.
Girls have to be taught from early on that they are strong and capable
of being anything they want to be. It’s up to us to change the
statistics for women around the world. I’m honored to be in the company
of women who live fearlessly and set an example for the next generation
of young ladies."
CHIME FOR CHANGE
will continue to update its community with exciting
news, including a major announcement in mid-March about a global CHIME
FOR CHANGE event that will put girls’ and women’s issues on the world’s
To stay informed, visit www.chimeforchange.org
and join our community on Facebook at www.facebook.com/chimeforchange