Chime for Change

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Gucci founds a new global campaign for girls’ and women’s empowerment at TED2013, led by Frida Giannini, Beyoncé and Salma Hayek Pinault.

28th February 2013, Long Beach, CA - At the TEDxWomen luncheon today, Salma Hayek Pinault will announce CHIME FOR CHANGE, founded by Gucci, a new global campaign to raise funds and awareness for girls’ and women’s empowerment. Representing fellow co-founders Frida Giannini and Beyoncé as she launches the initiative, Hayek Pinault will present a short film that she narrates, with new music by Beyoncé, which will introduce CHIME FOR CHANGE to the world. Hayek Pinault will also present the first of ten CHIME FOR CHANGE short films, an extended trailer for THE SUPREME PRICE produced and directed by Joanna Lipper.
The film tells the story of Nigerian democracy activist Hafsat Abiola, who together with filmmaker Joanna Lipper will be present at the luncheon for a conversation moderated by TEDxWomen host Pat Mitchell.
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The film tells the story of Nigerian democracy activist Hafsat Abiola, who together with filmmaker Joanna Lipper will be present at the luncheon for a conversation moderated by TEDxWomen host Pat Mitchell. THE SUPREME PRICE is a 2012 Gucci Tribeca Documentary Fund recipient and winner of the Spotlighting Women Documentary Award.

CHIME FOR CHANGE
serves to convene, unite and strengthen voices speaking out for girls and women around the world and will focus on three key pillars: Education, Health and Justice. The campaign comes at a historic and pivotal moment for girls and women globally as the world’s attention is drawn to international stories ranging from Malala’s personal fight for education in Pakistan to headlines of violence against women in all corners of the world, including India, Ireland, South Africa and the United States.  
More than just raising awareness, CHIME FOR CHANGE encourages people throughout the world to support girls’ and womens’ projects in a personalized, individual way. 

“This is the emergency and the opportunity of today,” said Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini. “We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through CHIME we can help the voices calling for change to become so loud that they cannot be ignored.”
Gucci has a long history of engagement with girls’ and women’s issues, including a nine-year relationship with UNICEF in support of girls’ education. In addition, the company founded two women’s film awards, the Spotlighting Women Documentary Award with the Tribeca Film Institute and the Gucci Award for Women in Cinema with the Venice Film Festival. Gucci also actively supports the Kering Foundation for Women’s Dignity and Rights; both Frida Giannini and Salma Hayek Pinault are members of the Board.

“I am proud to be joining the growing international movement on behalf of girls and women around the world,” said Salma Hayek Pinault, co-founder of CHIME FOR CHANGE. “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive.”
Co-founder Beyoncé said "I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honored to be in the company of women who live fearlessly and set an example for the next generation of young ladies."

Gucci recognizes the capacity that it has as a globally influential brand to facilitate a coalition of organizations and individuals to effect real change.

Gucci is bringing together a range of leading organizations and individuals to strengthen the impact of CHIME FOR CHANGE; strategic partners include the Kering Foundation for Women’s Dignity and Rights, Facebook, Hearst Magazines, Catapult, and the Bill & Melinda Gates Foundation. Additionally, The Huffington Post has joined as a digital media partner.

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