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Gucci announces "Bamboo Forever" – an itinerant display dedicated to the iconic Gucci Bamboo Bag and its singular heritage. Bridging past and present, this traveling display perfectly captures the duality of Gucci’s rich traditions as well as its modern day allure.
Tracing the unique history of this 64 year-old design, this display features vintage products from Gucci’s archives in Italy together with photographs of iconic personalities, including Ingrid Bergman and Vanessa Redgrave, carrying the Bamboo bag throughout the years.
This unique in-store display highlights the legacy of the bamboo's golden past – and it continues to be celebrated as creative director Frida Giannini reinvents this classic design for today.
The "Bamboo Forever" Exhibition will travel to key cities throughout the United States where it will be open to the public for a select number of days.