FRIDA GIANNINI COLLABORATES ON UNIQUE WORLDWIDE WINDOW INSTALLATION WITH RENOWNED JAPANESE MANGA ARTIST
MILAN, January 7, 2013 – Gucci is pleased to announce a unique collaboration between Creative Director Frida Giannini and renowned Japanese Manga artist, Hirohiko Araki. Inspired by Giannini's 2013 Cruise Collection, Araki has created an exclusive Manga (Japanese comic strip) story that will bring the windows of Gucci's worldwide direct store network to life in January and February.
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Entitled “Jolyne, Fly High with Gucci,” Araki's Manga tells the adventure of Jolyne Cujoh, a student who inherits a keepsake from her mother’s Gucci collection. Propelled by the mystery behind her vintage treasure, she embarks on a journey that transcends time. Echoing the sensual color palette and graphic undertones of Giannini's Cruise collection with symbolic references to the House's iconic Flora pattern that has been reinterpreted in a number of the collection’s signature pieces, Araki's extraordinary technique gives a three dimensional effect to his characters.