To celebrate its 70th anniversary, Gucci via Condotti Rome presents its new store concept. Creative Director, Frida Giannini, designed an exclusive environment that boasts light, warmth, luxury and Gucci's iconic elements, in keeping with the tradition and history of the brand. Gucci inaugurates a new design concept for the 21st century.

The historic store hosts all product categories. Womenswear and menswear are situated in two elegant dedicated areas, whilst jewelry is housed in its own boutique.

To underline the exclusivity and refinement of the new design, an area dedicated to the history of the brand has been conceived, to showcase limited editions and precious accessories from the archives.

The store on via Condotti enriches the buying experience with a refined and luxurious atmosphere.