5th AVENUE EXCLUSIVE PRODUCTS

Gucci Loves New York! Nowhere is that more apparent than in the greatly anticipated February opening of the largest Gucci store in the world, situated at 725 5th Avenue. To celebrate the grand occasion, Creative Director Frida Giannini has designed a collection of exclusive products that will be offered solely at Gucci 5th Avenue. This unique selection, the first of a continued series, paired with the store’s grand scale and brand new design, makes for an irresistible retail combination. Gucci 5th Avenue is destined to become a global fashion destination for the brand’s most discerning clientele.

"Gucci ♥ NY"

To honor this opening, Giannini has designed several groups of unique products. The first collection, "Gucci ♥ NY" is an ode to the city, where Gucci first opened its doors in 1953. Giannini has taken Gucci’s iconic webbing and its distinctive GG pattern canvas and reinterpreted them in a fresh and novel way. All white, shiny GG canvas serves as a striking backdrop for bold red and royal blue stripes, and the prominent

"Gucci ♥ NY", which uses Guccio Gucci’s signature, has been irreverently stamped across the fabric. This noteworthy group includes Gucci’s unique handbag from the newly launched Joy collection, offered in three different sizes, with the "Gucci ♥ NY" red and blue web, a silk foulard, a briefcase, a duffle bag in two sizes, a toiletries bag and a set of rigid luggage, as well as a trolley suitcase. Proceeds from the "Gucci ♥ NY" products will be donated entirely to Playground Partners of the Central Park Conservancy, which will go towards the care and maintenance of the playgrounds in Central Park.

LEATHERGOODS

Gucci 5th Avenue is also pleased to offer several unique variations on two new handbag styles launched at the most recent Gucci Spring/Summer 2008 fashion show in Milan. The new Hysteria handbag will be offered in super soft metallic platinum leather as well as a gold ostrich skin, both of which are glamorous interpretations on this soon to be classic style. Gucci’s newest clutch with enameled and metal square appliques, comes in pink or white lizard skin or a very sleek black snakeskin.

READY TO WEAR

Giannini has also included a men’s and women’s bomber jacket in Gucci 5th Avenue’s exclusive product range. Utilizing the bomber jacket, an already successful style for Gucci worn by celebrities worldwide, Giannini has created an even more luxurious version in dark gold metallic python with black knit collar and cuffs for women, and a royal blue python version for men.

FINE JEWELLERY

Also distinctive at the Gucci store are several fine jewelry items. Employing the brand’s signature horsebit iconography and a chic mix of cognac topaz and diamonds, these jewelry pieces are a spectacular option for sophisticated tastemakers. This exclusive group is made up of a drop cut cognac topaz and diamond cocktail ring and matching earrings and a necklace that features a drop cut cognac topaz, which is set off by 156 diamonds, with a weight of 45.11carats. Also included in the 5th Avenue exclusive jewelry collection is a unique version of the Signoria watch in yellow gold and diamonds, with bone dial.

All "Gucci ♥ NY" and 5th Avenue exclusive products can only be purchased at Gucci 5th Avenue and each bears an inscribed internal plaque Gucci 5th Avenue.