gucci première video

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Eau de Parfum

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Starring modern day screen siren Blake Lively and directed by Nicolas Winding Refn (Drive), the Gucci Première television campaign is a celebration of the leading ladies of Hollywood’s golden age - powerful, glamorous, and always ahead of their time.

The video opens on our heroine standing in a window overlooking the Los Angeles skyline, dressed in a singular couture gown.  She sprays her neck with Gucci Première perfume and flashes to a moment from her past, shooting a movie out in the desert. Strengthened by the memory, she walks out the door and into the spotlight, glamorous and unforgettable.


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