Original classic style
A treasure of the Gucci archives, the Jackie bag holds a very special place within the House’s storied past. First created in the 1950s, the model became one of the preferred accessories of Jacqueline Onassis, who was photographed carrying numerous versions in the decade that followed. In 2009, Creative Director Frida Giannini unveiled the ‘New Jackie,’ which immediately re-established the Gucci classic as one of today’s most sought-after bags. With its original style and exquisite Florentine craftsmanship, the ‘New Jackie’ upholds the House's rigorous codes of timeless, innovative luxury.