Gucci Made to Measure

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Gucci Parfums revealed its new fragrance for men, Gucci Made to Measure, to top international editors.

The private cocktail and reveal was held at the House’s fashion show space in the presence of Gucci Creative Director Frida Giannini, Gucci President and CEO Patrizio di Marco, the face of the new fragrance campaign James Franco and P&G Prestige Vice President Luigi Feola.
Luigi Feola presented the new TV advertising campaign as well as the behind the scenes and Director’s cut. The commercial was directed by Nicolas Winding Refn and the print advertisement was shot by fashion photographers Mert Alas and Marcus Piggott, featuring a discerning ambassador James Franco in a Gucci Made to Measure tuxedo.

The reveal was followed by the European premiere of “The Director,” the documentary about Frida Giannini directed by Christina Voros and produced by James Franco.
Frida Giannini wore a Gucci One of a Kind gold lame blazer with a gold lame racerback tunic, black leather leggings and a pair of black patent booties.
James Franco wore a Gucci Made to Measure black notch lapel two button suit with a white dress shirt, black tie and black leather lace ups.
Christina Voros wore a Gucci Spring Summer 2013 black chiffon pleated dress with a black silk belt, black patent leather high heels Ursula sandals with gold horsebit detail and a beige suede clutch.

Photo Credits: Gucci / Getty Images

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