Gucci Immersive Retail Experience

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Gucci is pleased to announce the launch of a pioneering initiative - the Gucci Immersive Retail Experience - that will usher in a new era of consumer brand interaction in the retail environment. 

Thanks to the cutting-edge technologies developed by Gucci’s partner, OOOii, one of Hollywood’s leading technological innovators, which will gradually be incorporated into Gucci’s flagship direct stores, customers will be able to enjoy unique, engaging digital interaction with the brand in-store.
The Immersive Retail Experience project, set to make its debut at the Gucci’s flagship Monte Napoleone store in Milan will take the form of a variety of engaging experiences.

Five columns of super high resolution displays manufactured by Planar Systems, a global leader in digital display technology, will show images of the fashion show – three for the women's show and two for the men's show – located in the respective areas of the store.
The displays – highly efficient, ultra-thin, 46” and 55” Planar Clarity™ Matrix LCD Video Wall displays – are arranged so that they almost seem to form a single surface, which, together with the graphics engine provided by OOOii, will be used to reproduce life-size interactive images, thus transforming the Monte Napoleone store into one of most technologically advanced boutiques in the luxury sector.
Thanks to special Kinect technology, customers and staff will be able to interact with the images using simple gestures to fast-forward and rewind or freeze the images of the show to take in a look or detail of interest to the customer.

Stores will also provide access to iPads running an application known as the Virtual Catalogue, allowing easy interaction with the video columns and 360-degree viewing of models to appreciate every detail of the products shown on the catwalk.
Finally, in celebration of Gucci’s children’s collections, that were first introduced in 2010, the second floor of the flagship Monte Napoleone store will host a Kid’s Videowall, where the fashion house's youngest fans will be entertained by the Gucci Teddy Bear, symbol of the Gucci children’s collections, who will move to the rhythm of the music, following the sounds and beats created by the children in front of the mirror.

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