New packaging is 100% better for the world
In June 2010 Gucci
launched a completely new range of packaging, created by Frida
Giannnini, that is 100% recyclable. In all of our stores worldwide this
packaging will offer a bold new image of luxury that is sensitive to the
environment and in keeping with the Gucci heritage of quality and
excellence.
Gone are the plastic laminated surfaces so common in
fashion bags and paper. They are replaced with the subtle luminosity of
beater dyed paper with the de-bossed GG logo made famous in the 1960s.
Cotton ribbons replace polyester and the paper itself is sourced only
from certified forests. The Forest Stewardship Council can certify that
no paper that is used by Gucci comes from an endangered forest. The
fresh approach to recycling will include in future the use of other
biodegradable materials, such as corn, bamboo and cotton.
New packaging is 100% better
Details
for the world
Patrizio di Marco, President and CEO of Gucci, said “The world’s leading
brands are rightly judged today, not just on the quality of their
products and services, but also on the way they act in the community and
towards the environment. Since 2004 Gucci has volunteered for
assessment to qualify for the certification of Corporate Social
Responsibility across its entire supply chain.”
The actions of Gucci have matched their words. Increasingly printed materials are being replaced with e-cards and e-catalogues, and new transportation policies have reduced the use of trucks by 30%. Every Gucci mannequin will be made of polystyrene that is 100% recyclable, made in Italy and finished with water based paints.
The actions of Gucci have matched their words. Increasingly printed materials are being replaced with e-cards and e-catalogues, and new transportation policies have reduced the use of trucks by 30%. Every Gucci mannequin will be made of polystyrene that is 100% recyclable, made in Italy and finished with water based paints.
