“When we started the Gucci Guilty fragrance story we wanted to portray a contemporary couple, fierce rule-breakers who acted on their desires" says Frida Giannini. Now, the dangerous love duo of Evan Rachel Woods and Chris Evans is back in a refreshed campaign intended to invite Guilty lovers everywhere to submit to temptation.
Leading fashion photographer duo Mert & Marcus shot the fragrance campaign to create a sensual series of photographs starring Evan Rachel Wood and Chris Evans.
"Evan Rachel Wood is bewitchingly animated and vivacious. She is astonishing - extremely sexy - with a charisma that completely fascinates her generation" says Giannini. "Chris Evans has a strong sense of energy - he takes the lead. But, there is a tenderness there that women will find spellbinding".