The Gucci Artisan Corner

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The Gucci Artisan Corner is a new retail event that transports the craftsmanship of Gucci’s Florentine leather goods factory directly to a Gucci store near you.

Throughout the year, Gucci artisans tour the world, stopping off at select stores to take their place at custom-built Gucci workshops where they assemble and finish some of the House’s most iconic handbags including the Bamboo, New Jackie, New Pelham and G Wave.

This initiative offers a unique insight into Gucci’s time honored traditions as clients can witness first hand the superb craftsmanship involved in producing every item in Gucci’s leather goods collection: artisans hand-stitch handles, assemble bamboo handles, prepare leather strips for woven stitching and hand emboss customer’s initials during the events.
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The Artisan Corner tour started in Naples in 2009 and has since traveled the globe, including Japan, the U.S. and Europe.

To celebrate the tour, in-store events for specially invited clients include mood boards and sketches providing fascinating insights into the development of Gucci’s leather products as they evolve from the drawing board to a finished product. Exclusive archive video footage also showcases Gucci's artisans at work over the years - highlighting skills handed down through family generations.
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