the director


The Italian premiere in Rome

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Rome, September 3rd 2014 – Tonight The Space Movies/Universal Pictures Italia and Feltrinelli Real Cinema - in collaboration with Gucci –  presented the Italian premiere of THE DIRECTOR - Inside the House of Gucci - at The Space Roma Moderno cinema in Rome.The film, produced by James Franco and directed by Christina Voros, is the story of Gucci under Frida Giannini: the portrait of a designer who has nurtured a deep connection to the past in order to carry forward a legacy into the future.

SYNOPSIS In the 1960s, American movie icons traveling to Rome noticed the exceptional craftsmanship of a local leather shop founded by Guccio Gucci in 1921. 

On the right: Frida Giannini, James Franco and Christina Voros.
They returned to Hollywood and appeared in films with the bags and shoes that would help to make the Florentine brand an international fashion powerhouse. Ninety years later, Gucci's Frida Giannini is taking inspiration back from the cinema—as well as art, music, and life. A film in three acts, THE DIRECTOR spans 18 months behind the walls of the fashion house, exploring the intricacies and inspiration behind the quietly brilliant power woman whose own evolution as the creative force behind the brand is as nuanced as that of the storied Florentine house itself. 

The screening, organized for exclusive guests, was introduced by speeches from James Franco and Christina Voros.Among notable guests were:
Claudia Gerini, Alessandra Mastronardi, Luca Argentero, Isabella Ferrari (from left to right on page 4)Laura Pausini, Paolo Carta, Giorgio Pasotti, Sarah Felberbaum, Margherita Buy (from left to right on page 5)Photo Courtesy of Getty Images

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