Rising up to the second floor is Logomania, a space chronicling the evolution of the double G monogram, the timeless graphic sign that has become an emblem of Made in Italy.
The final themes of Lifestyle and Sport complete the museum journey with an ode to the House’s iconic symbols and products that have been inspired by the world of sport and leisure.
The GUCCI MUSEO will open to the public and remain permanently open throughout the year from September 28, 2011.
Admission is 6 Euros with 50% of each ticket sale benefitting a fund to help the City of Florence preserve and restore the city’s signature art treasures.
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