Gucci Parfums donation program

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supporting Education, Health and Justice

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GUCCI PARFUMS CREATES REAL CHANGE FOR GIRLS AND WOMEN THROUGH GUCCI’S CHIME FOR CHANGE CAMPAIGN IN 2014

Gucci Parfums announces minimum $1 million commitment through consumer donation program supporting Education, Health and Justice

Gucci Parfums is proud to announce a minimum pledge of $1 million to support CHIME FOR CHANGE projects through the sales of five designated iconic Gucci fragrances. With a unique donation code in each product, consumers will be able to help improve the lives of girls and women by choosing to support projects promoting Education, Health or Justice.  Gucci Parfums is encouraging consumers to redeem their donation codes online, and to share their involvement, spreading the message of the campaign.
Founded by Gucci in 2013, CHIME FOR CHANGE raises funds and awareness for girls’ and women’s rights globally.
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Co-founded by Gucci Creative Director Frida Giannini, actor Salma Hayek Pinault and singer Beyoncé Knowles-Carter, the campaign aims to unite the voices speaking out for girls and women around the world, promoting the key pillars of Education, Health and Justice. CHIME FOR CHANGE is powered by Catapult, the first crowd-funding site where people can make real change happen for girls and women.

CHIME FOR CHANGE
selected Catapult as a strategic partner to ensure transparency, accountability and measurable impact, by allowing the CHIME FOR CHANGE community to choose exactly where their donations go and to track the results of their contributions on www.chimeforchange.org

Each consumer has the power to change lives. 
For example, one voucher code can provide:
•    2 days of education, daily nourishment and primary healthcare for a student in Kenya
•    tetanus vaccines for two pregnant mothers and their unborn children in Cambodia
•    a trained paralegal to woman denied legal rights in India to complete and process critical paperwork so she can obtain the title to her family land
Joanne Crewes
, President of P&G Prestige, producer of Gucci Parfums, and CHIME FOR CHANGE Advisory Board Member, teamed up with Giannini to create the Gucci Parfums donation program.
The faces of Gucci Parfums -- Blake Lively, Evan Rachel Wood, James Franco and Chris Evans -- join a long list of international celebrities personally supporting this project including, Madonna, Jennifer Lopez, Florence Welch and John Legend.

To stay informed, visit www.chimeforchange.org
and join our community on Facebook.
PARTICIPATING GUCCI FRAGRANCES:

Flora by Gucci: Inspired by Gucci’s iconic Flora pattern, created for Princess Grace of Monaco, Flora by Gucci is the scent of feminine glamour and sensual sophistication, and is rooted in an Italian olfactory world.

Gucci Guilty pour Femme and Gucci Guilty pour Homme: for the young, audacious and discerning iconoclast, Gucci Guilty suits a contemporary rebel – the very scent of defiance.

Gucci Première
: celebrating the star in every woman, Gucci Première combines strength, power and presence with sensual femininity, because every woman deserves her red carpet moment.
Gucci Made To Measure: for a worldly, refined and astute man who appreciates the very best and whose consummate attention to detail and authority in matters of taste mark him out as a genuine, distinctive connoisseur.

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