The concert was also the first major CHIME FOR CHANGE fundraising
event, and since then the campaign has funded 310 projects in 81
countries through 101 non-profit partners. The two co-founders came
together with Gucci President and CEO Patrizio
di Marco, James Franco, Blake Lively, Pedro Andrade, CHIME FOR CHANGE
Managing Editor Mariane Pearl, and CHIME FOR CHANGE Advisory Board
members Alyse Nelson, Caryl Stern and Sharmeen Obaid Chinoy Tuesday
night to reflect on the impact of the CHIME FOR CHANGE campaign in its
first year and to raise further funds to support projects focused on
Education, Health and Justice for girls and women.
Beyoncé committed to donate $500,000 to fund CHIME FOR CHANGE projects
for girls and women in the areas of Education, Health and Justice as
• EDUCATION: $125,000 to support 100 school girls at Shining Hope for Communities (SHOFCO) schools in Kenya for one year.
HEALTH: $125,000 to provide 320 Embrace infant warmers to 100 rural
health facilities in 11 Millennium Village sites across 10 countries in
sub-Saharan Africa (Mali, Kenya, Uganda, Nigeria, Senegal, Ghana,
Tanzania, Rwanda, Malawi, and Ethiopia). The Embrace infant warmers will
help more than 1,900 at-risk newborns survive and thrive.
JUSTICE: $125,000 to provide 600 Sisters in Strength Youth Leaders and
Alumni in New York City with the critical educational and mentoring
support, job training, counseling services, and resources they need to
successfully navigate and graduate from high school and college through
Girls for Gender Equity.
• JUSTICE: $125,000 to provide 25 human
trafficking survivors in Los Angeles with counseling, medical care,
legal services, and individual recovery treatment to rebuild their lives
through the Coalition to Abolish Slavery & Trafficking (CAST).
part of the anniversary celebration, and to raise additional support
for girls and women around the world, Gucci will donate 10% of sales in
its Fifth Avenue Flagship store from June 2 to June 5 to further support
Shining Hope for Communities, Millennium Promise in partnership with
Embrace Innovations, and Girls for Gender Equity.
evening, guests received T’s annual Culture issue which this year
features Beyoncé on the cover and will be on newsstands June 15. The
night featured three DJs: Ian from I Am A Camera, R3hab, and
singer/songwriter Solange Knowles. During R3hab’s set he debuted his
exclusive remix of “Pretty Hurts.”
In 2013, prior to its
official release, the instrumental version of “Pretty Hurts” became the
unofficial anthem of CHIME FOR CHANGE, providing the audio backdrop for
campaign films, and Beyoncé’s signature vocal from the song serves as
the sound of the “chime” bell as users of the iPhone
app “chime in” for the cause CHIME FOR CHANGEs that matter to them most.