ONE-YEAR ANNIVERSARY

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THE SOUND OF CHANGE LIVE

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CHIME FOR CHANGE CO-FOUNDERS
FRIDA GIANNINI AND BEYONCÉ KNOWLES-CARTER REUNITE TO CELEBRATE THE ONE-YEAR ANNIVERSARY OF THE SOUND OF CHANGE LIVE
WITH PRIVATE EVENT AT GUCCI FLAGSHIP IN NEW YORK CITY
BEYONCÉ DONATES $500,000 TO FUND CHIME FOR CHANGE PROJECTS


3 June 2014, New York City – CHIME FOR CHANGE co-founders Frida Giannini and Beyoncé Knowles-Carter reunited this evening at the Gucci Fifth Avenue flagship store, together with co-host T Magazine Editor-in-Chief Deborah Needleman, to celebrate the one-year anniversary of The Sound of Change Live.
Presented by CHIME FOR CHANGE and headlined by Beyoncé at Twickenham Stadium in London on June 1, 2013, The Sound of Change Live was the first global concert event in history to support girls’ and women’s empowerment.
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The concert was also the first major CHIME FOR CHANGE fundraising event, and since then the campaign has funded 310 projects in 81 countries through 101 non-profit partners. The two co-founders came together with Gucci President and CEO Patrizio di Marco, James Franco, Blake Lively, Pedro Andrade, CHIME FOR CHANGE Managing Editor Mariane Pearl, and CHIME FOR CHANGE Advisory Board members Alyse Nelson, Caryl Stern and Sharmeen Obaid Chinoy Tuesday night to reflect on the impact of the CHIME FOR CHANGE campaign in its first year and to raise further funds to support projects focused on Education, Health and Justice for girls and women.
Beyoncé committed to donate $500,000 to fund CHIME FOR CHANGE projects for girls and women in the areas of Education, Health and Justice as follows:

•    EDUCATION: $125,000 to support 100 school girls at Shining Hope for Communities (SHOFCO) schools in Kenya for one year.
•    HEALTH: $125,000 to provide 320 Embrace infant warmers to 100 rural health facilities in 11 Millennium Village sites across 10 countries in sub-Saharan Africa (Mali, Kenya, Uganda, Nigeria, Senegal, Ghana, Tanzania, Rwanda, Malawi, and Ethiopia). The Embrace infant warmers will help more than 1,900 at-risk newborns survive and thrive.
•    JUSTICE: $125,000 to provide 600 Sisters in Strength Youth Leaders and Alumni in New York City with the critical educational and mentoring support, job training, counseling services, and resources they need to successfully navigate and graduate from high school and college through Girls for Gender Equity.
•    JUSTICE: $125,000 to provide 25 human trafficking survivors in Los Angeles with counseling, medical care, legal services, and individual recovery treatment to rebuild their lives through the Coalition to Abolish Slavery & Trafficking (CAST).
As part of the anniversary celebration, and to raise additional support for girls and women around the world, Gucci will donate 10% of sales in its Fifth Avenue Flagship store from June 2 to June 5 to further support Shining Hope for Communities, Millennium Promise in partnership with Embrace Innovations, and Girls for Gender Equity.
During the evening, guests received T’s annual Culture issue which this year features Beyoncé on the cover and will be on newsstands June 15.  The night featured three DJs: Ian from I Am A Camera, R3hab, and singer/songwriter Solange Knowles.  During R3hab’s set he debuted his exclusive remix of “Pretty Hurts.”  

In 2013, prior to its official release, the instrumental version of “Pretty Hurts” became the unofficial anthem of CHIME FOR CHANGE, providing the audio backdrop for campaign films, and Beyoncé’s signature vocal from the song serves as the sound of the “chime” bell as users of the iPhone app “chime in” for the cause CHIME FOR CHANGEs that matter to them most.
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In honor of the one-year anniversary, the exclusive R3hab remix was also made available to the public on the CHIME FOR CHANGE YouTube channel.
CHIME FOR CHANGE
serves to convene, unite and strengthen the voices speaking out for girls and women around the world. Because of funds raised through CHIME FOR CHANGE since it launched in February 2013, tens of thousands of girls and women have received support and tools to empower themselves and their communities, including:
•    988 women attended human rights, peace-building and leadership workshops in Afghanistan
•    14,135 pregnant women in Liberia received prenatal care
•    77 low-income parents in Los Angeles learned how to support their children’s education
•    658 adolescent girls in Nigeria received mentorship, leadership training and life skills
•    297 women in South Sudan received training to become teachers
•    12,915 vaccines to prevent neonatal tetanus have been distributed in Cambodia
Through an innovative partnership with CATAPULT.org, the crowdfunding platform for girls' and women’s equality, CHIME FOR CHANGE is able to demonstrate impact in a transparent way.  CATAPULT.org connects the CHIME FOR CHANGE community to hundreds of projects supporting girls and women around the world, and allows individuals to choose exactly where their donations go and to track the results of their contributions through 90-day and one-year impact reports.



Photo Courtesy of Gucci/Getty Images
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