Gucci is re-launched to global renown through a groundbreaking mix of tradition and innovation. Tom Ford became creative director of Gucci in 1994 and infused the luxury brand with a sense of daring and provocation that resonated with celebrity and the fashion world. The stiletto, and silk cutout jersey dresses with metallic hardware details became instant icons of Ford's uniquely glamorous vision.
Domenico De Sole was appointed CEO in 1995, and Gucci made the highly
successful transformation to a fully public company. Gucci is named
"European Company of the year 1998" by the European Business Press
Federation for its economic and financial performance, strategic vision
management quality. In 1999, Gucci entered into a strategic alliance
Pinault-Printemps-Redoute, transforming itself from a single brand
a multi-brand luxury group.