Leading fashion photographer duo Mert & Marcus shot the fragrance campaign, drawing inspiration from Gucci Creative Director Frida Giannini's conception of a thrill-seeking duo to create a sensual series of photographs starring Evan Rachel Wood and Chris Evans.
needed a powerful individual to embody the personality of Gucci
Guilty," says Giannini. "Evan Rachel Wood is bewitchingly animated and
vivacious. She is astonishing - extremely sexy - with a charisma that
completely fascinates her generation".
"The Gucci Guilty man had
to have a powerful presence." adds Giannini. "Chris has a strong sense
of energy - he takes the lead. But, there is a tenderness there that
women will find spellbinding".