Starring actor James Franco and shot by world-renowned photographers Inez van Lamsweerde and Vinoodh Matadin, the Gucci by Gucci Pour Homme fragrance campaign explores the many facets of masculinity.
for his innate cool and effortlessly modern appeal, Franco embodies the
Gucci man, at once rebellious and vulnerable, tied to the past but
rooted in the present. The result is powerful and evocative, an ideal
embodiment of the scent.