gucci by gucci advertising

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Starring actor James Franco and shot by world-renowned photographers Inez van Lamsweerde and Vinoodh Matadin, the Gucci by Gucci Pour Homme fragrance campaign explores the many facets of masculinity.

Chosen for his innate cool and effortlessly modern appeal, Franco embodies the Gucci man, at once rebellious and vulnerable, tied to the past but rooted in the present. The result is powerful and evocative, an ideal embodiment of the scent.

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