Seoul Flagship Store

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February 2012 – Gucci is pleased to announce the opening of its newly renovated Seoul Flagship store in March 2012. Located in the Chungdam-dong luxury district, the shopping destination now spans more than 3,000 square meters and features a design concept by Creative Director Frida Giannini.
“Chungdam-dong is now one of the world's most prestigious retail destinations, so I wanted to amplify the luxuriousness of the boutique’s environment through natural light and space to create an aesthetic, which represents the vision of the House today," explains Giannini. “Throughout the new design concept there are references to iconic Gucci materials and elements of stores from the past, but always set in a context that is thoroughly modern, creating the ideal backdrop for the collections.”
Giannini’s innovative store design concept, which employs open space, warm luxurious materials and natural light to spectacular effect, is a departure from traditional codified fashion retail spaces, and paves the way for Gucci’s 21st century contemporary look. Signature Gucci materials of rosewood and marble are enhanced with the introduction of new elements such as ribbed glass, warm polished gold, smoked mirror and smoked bronze glass, recalling the elegance and richness of the Art Deco era. Geometric lines, including stylized characterization of Gucci’s signature green and red stripe, define the internal space by adding further symbolic detailing.
On the façade, alternating smoked mirror and glass cross 45 meters of Apgujung-ro – while rose gold tubes cover 17 meters and reflect the intensities of the sunlight throughout the day. Along the exterior of the main entrance, adjacent to the Chungdam intersection, black marble features Gucci’s iconic Diamante pattern.
The first floor boasts 3.5 meter high ceilings and employs white marble sliced with a wide black marble strip. Smoked bronze glass and shiny rose gold metal harmonize across the walls. The staircases that connect the floors showcase arrays of rosewood and gold metal lines, while the hand rail recalls the House’s web striping. The radiant lighting contributes to the warm intimacy and sophistication of the store environment.

The newly renovated store features three floors of retail space. The first floor is dedicated to a wide selection of Gucci’s accessories: handbags, luggage, small leather goods, fragrances and sunglasses. The second floor houses the women’s collection, including ready-to-wear, silks and jewelry; as well as the children’s collection. The third floor displays the men’s collection, including ready-to-wear, a space dedicated to the House’s Made to Measure service and a private VIP lounge.
Gucci’s Seoul Flagship is one of over 130 Gucci stores in the world to reflect the design concept of Frida Giannini, following its successful roll-out in other major cities in the world, including New York, Rome, Hong Kong, London, Shanghai, Paris and Milan.

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