gucci première advertising

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Eau de Parfum

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Shot by longtime Gucci collaborators Mert & Marcus and starring actress Blake Lively, Gucci Première's print campaign finds our leading lady set against the Los Angeles skyline, poised to step into the spotlight. Dressed in a dazzling couture gown, she is beautiful and elegant. 

Lively was a natural choice for campaign. With her singular beauty and powerful presence, she effortlessly embodies the perfume's inspiration. "It is a pleasure to collaborate with Frida Giannini and Gucci on this new fragrance," she says. "I appreciate the concept and its various design elements. I am honoured to present the Gucci Première woman, whose qualities I admire".

"We wanted to have a film effect," explains Mert Piggot "Almost like a film noir, but with a modern twist".

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Shipping Methods and Fees
Free shipping will be offered on all orders placed between Friday the 3rd and Monday the 13th of September 2010 to destinations in the EU. This offer will only be applicable to purchases made on the EU Gucci.com websites, is non-transferable, and is not valid on orders placed before Friday 3rd.