Richard Ginori Re-Opens

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 Richard Ginori Re-Opens Historic Florentine Flagship Store

Florence, 18 June 2014 — Richard Ginori re-opens its historic Florentine flagship at n. 17/r Via de' Rondinelll revealing the ultimate expression of Italian excellence in the finest artistic production of porcelain the world over.
The fully renovated boutique, spanning nearly 600 square meters and representing the new Ginori "home", is located in the centuries-old building Palazzo Ginori, in the Tornabuoni neighbourhood in the heart of Florence.
Scheduled during the 86" edition of Pitti Immagine Uomo, and on the occasion of "Firenze Hometown of Fashion", the opening bears witness to the brand's longstanding bond with the city. The building is a milestone in the Richard Ginori legacy, which dates back to 1802. when the Manilattura Ginori opened for the first tlme its shop in the Tuscan capital.
The flagship store reveals a series of rooms, recreating the warm and welcoming atmosphere of an elegant home — the home of Richard Ginori. Inside, tradition and modemity live in harmony thanks to the sophisticated aesthetics of the collections and the fine materials employed in the restoration, which preserved the distinctive original features of the building. The exhibition itinerary winds through different spaces: the dining room, the kitchen, the drawing room, the lover's alcove, the living area  and then on to the enchanting glasshouse featuring stained glass windows created by renowned Florentine decorative architect Tito Chini (1848-1947). The concept reflects Richard Ginori's DNA: a combination of elegance and romanticism which characterizes both the environments and the collections. The design of the store pays homage to Richard Ginori's expertis, reproducing wooden coffered ceilings, as well as vaulted ceilings hand painted with Ji Ondori roosters, one of the brand's Iconic moms.
The ambience is warmed by the use of historic Versailles art flooring panels, boiseries and built-in shelves along the walls in shades of grey, edged in black, and restored fumishinqs, such as dressing  mirrors, tables and consoles. The kttchen features a cement tile and walls covered with hancl painted tiles showing the Manifattura‘s historic motifs. The second entrance to the shop is on 17 dei Banchi, and leads into the mould-making room: a reinterpretation of the craftsman's workshop, with cast-iron flooring, a working table, vases filled with coloured pigments lining the walls, and display panelling.
For the inauguration, the flagship store in Via de' Rondinelli will host a temporary exhibition of three original works by Gio Ponti - Master and factory‘s ArtisticDirector from 1923 to 1930 — restored by Richard Ginori: Donatella Bowl (19231930), Isabella Plate (1927) and Vase with Lid (1930).
The pieces will be on display from 18 June to 21 July in the picturesque glasshouse The Master's great creative genius is further commemorated by the concurrent exhibition "Gio Ponti and Richard Ginori': an unpublished correspondence", on display at the Museo Marino Marini in Florence (from 14 June to 21 July) with a selection of about fifty pieces and thirty letters by the Master, on loan from the archives of the Richard Ginori Manifattura Doccia Museum.

"With the reopening of the flagship store, Florence will welcome back a historic location in its tradition, in yet another step toward in the relaunch that began over a year ago tor Richard Ginori, a prestigious brand long synonymous with superior craftsmanship and italian elegance," explains KarlHeinz Hofer, Director at GRG and WW Operatlons & Supply Chain Director at Gucci.
"The new Richard Ginori home exudes an elegant atmosphere in which tradition and modernity live in harmony; a place in which you can admire the unique results of a commitment and a passion for quality. Furthermore, I believe that the prestigious location of the historic store, in the heart of a city that welcomes visitors from around the world, will allow Doccia manufaclory to garner increasing visibility on the international scene.  "To celebrate the inauguration of the flagship store, Richard Ginori has designed an exclusive collection for the Via de' Rondinelli store. The Volière collection, offering a complete assortment of tea and coffee settings, follows the Imperial form, a distinctive shape of the Manifattura and a testament to its rigor and refined simplicity. The décor, inspired by the iconic prints in the Richard Ginori Manitattura Doccia Museum, reproduces images of hummingbirds and parrots on festoons framed by floral motifs delicately emphasised by gold edging.

Photo Courtesy of Alessandro Moggi

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