Starring modern day screen siren Blake Lively and directed by Nicolas Winding Refn (Drive), the Gucci Première television campaign is a celebration of the leading ladies of Hollywood’s golden age - powerful, glamorous, and always ahead of their time.
The video opens on our heroine
standing in a window overlooking the Los Angeles skyline, dressed in a
singular couture gown. She sprays her neck with Gucci Première perfume
and flashes to a moment from her past, shooting a movie out in the
desert. Strengthened by the memory, she walks out the door and into the
spotlight, glamorous and unforgettable.
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