Via Condotti Store, Rome

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Gucci’s Rome store is located at the foot of the prestigious Spanish Steps on Via Condotti in Rome on the site of Gucci’s original Rome boutique, first opened in 1938. Today the space blends a new contemporary design conceived by Frida Giannini with original aspects of the store lovingly restored.

The new entrance replicates the famous door of the Dolce Vita era, where 20th century movie stars and royals were caught by the paparazzi of the time. Inside, art deco glass and gold plate lamp shades, inspired by the original fittings, have been re-produced by artisan craftsmen, while an 18th century vaulted ceiling has been newly revealed on the ground floor.

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Rome’s heritage collection is offered exclusively in Via Condotti 8 where a room separated by a gold GG screen has been created specifically to house it. Located on the ground floor, shoppers will be drawn into the unique space by a video installation which highlights iconic images of Gucci’s rich history. The Heritage Room is designed to function much like an exhibition in which limited edition exclusive products rotate in a dedicated space.

With its limited distribution and maximum expression of luxury, Gucci Heritage is destined for a selective clientele who demands exclusivity and the utmost in quality.



 

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