In this compelling campaign, acclaimed actor, director and writer James Franco stars as the Gucci Made to Measure man.
Throughout his career, Franco has turned to Gucci for his personalized red
carpet attire, not least in February 2011 when he hosted the 83rd
Annual Academy Awards exclusively in Made to Measure.
“As I strive for excellence in all my endeavours, whether film, art or literature,"" says Franco, ""I feel a natural connection to the Gucci Made to Measure connoisseur."