http://www.gucci.com en-us, ja ℗ & © Gucci America Inc. Gucci Gucci Beginning in November 2006 with the opening of the brand's Tokyo flagship location in the legendary Ginza district, Gucci began to celebrate landmark events with complimentary videos created by some of the world's cutting edge visual talent. Conceived as companions to the fashion giant's innovative approach to design, the videos feature everything from digital renderings to re-imagined traditional runway shows utilizing the latest software developed by our creative partners. Download any video for a front row seat to the Italian fashion house's ever expanding global catwalk. Beginning in November 2006 with the opening of the brand's Tokyo flagship location in the legendary Ginza district, Gucci began to celebrate landmark events with complimentary videos created by some of the world's cutting edge visual talent. Conceived as companions to the fashion giant's innovative approach to design, the videos feature everything from digital renderings to re-imagined traditional runway shows utilizing the latest software developed by our creative partners. Download any video for a front row seat to the Italian fashion house's ever expanding global catwalk. Gucci Group psiman@gucci.it no Gucci Experience Gucci's Fine Jewelry Campaign featuring Drew Barrymore Shot in a Paris studio, the beauty and exclusivity of Gucci's fine jewelry campaign takes form with a classic yet modern treatment. For the first time in the company's history, a celebrity has been chosen to represent the enduring beauty of the bold and luminous Horsebit Collection. Embodying the modern, fresh, confident and sensual spirit of the iconic pieces, Drew Barrymore is captured in a dreamlike state on a nighttime beach setting, donning the signature Gucci Horsebit, reinterpreted in the most luxurious forms to date. http://images.gucci.com/videos/podcast/fw07_jewl_iPod.m4v Fri, 31 Aug 2007 12:00:00 GMT 2:05 no gucci, guccci, gucii, fashion, style, luxury, Designer Gucci Experience Gucci's new fragrance - Gucci by Gucci - directed by David Lynch During the WRTW S/S 2008 fashion show, Gucci unveiled the fruit of the collaboration between Creative Director, Frida Giannini and award winning film director David Lynch — a unique edit of the television advertising campaign celebrating Giannini's first women's fragrance, Gucci by GUCCI and behind the scenes of its production. Director David Lynch counts Academy-Award nominations for "Mulholland Drive" and "Blue Velvet", as well as The Leone d'Oro alla Carriera at the 2006 Venice Film Festival amongst his accolades. "I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch. I wanted him to capture the total essence of Gucci and I'm thrilled with the result", says Frida Giannini of the collaboration with David Lynch. The campaign which was art directed by the agency REM, was filmed on-location in Paris, at the Musée National des Arts D'Afrique et D'Oceanie, featuring models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen. Set to the iconic "Heart of Glass" by Blondie, it marks a first-ever television advertising campaign for Gucci. http://images.gucci.com/videos/podcast/g8_60_gbg.m4v Tue, 02 Oct 2007 12:00:00 GMT 1:01 no gucci, guccci, gucii, fashion, style, luxury, Designer, Lynch Gucci Gucci presents a collaboration with award winning film director, David Lynch During the WRTW S/S 2008 fashion show, Gucci unveiled the fruit of the collaboration between Creative Director, Frida Giannini and award winning film director David Lynch — a unique edit of the television advertising campaign celebrating Giannini's first women's fragrance, Gucci by GUCCI and behind the scenes of its production. Director David Lynch counts Academy-Award nominations for "Mulholland Drive" and "Blue Velvet", as well as The Leone d'Oro alla Carriera at the 2006 Venice Film Festival amongst his accolades. "I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch. I wanted him to capture the total essence of Gucci and I'm thrilled with the result", says Frida Giannini of the collaboration with David Lynch. The campaign which was art directed by the agency REM, was filmed on-location in Paris, at the Musée National des Arts D'Afrique et D'Oceanie, featuring models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen. Set to the iconic "Heart of Glass" by Blondie, it marks a first-ever television advertising campaign for Gucci. http://images.gucci.com/videos/podcast/g8_bts_gbg.m4v Tue, 02 Oct 2007 12:00:00 GMT 5:19 no gucci, guccci, gucii, fashion, style, luxury, Designer, Lynch Gucci Presenting Chiodo on www.gucci.com/chiodo Gucci is pleased to introduce Chiodo, a new collection of striking timepieces. The nail motif of the Chiodo, based on the iconic square head nail employed by Gucci since the 1960s, is featured as a decorative detail on two elegant watch shapes : the sophisticated square model, distinguished by bold angles and contours, and the fashionable circular model. The Chiodo symbol, like the horsebit, has its origins in the equestrian world. Modeled after the pyramidal nails used to hold the shoe on a horse's hoof, the design represents Gucci's intrinsic commitment to innovation with respect to its long-standing heritage. To experience Chiodo please visit www.gucci.com/chiodo http://images.gucci.com/videos/podcast/ss08_basel_chiodo.m4v Thu, 01 May 2008 12:00:00 GMT 1:29 no gucci, guccci, gucii, fashion, style, luxury, Designer Gucci Discover the Twirl Collection A true statement in versatility and practical luxury, the Icon Twirl collection underscores the modern femininity of the Gucci woman. The specific character of Icon Twirl stems from the signature GG motif, a diamond-shaped pattern of interlocked G. This interpretation of the acclaimed Gucci monogram, engraved on precious materials on bands or bangles, constitutes a direct homage to founder Guccio Gucci and the innovative and advanced spirit he conferred to his company. Icon Twirl includes white or yellow gold rings, earrings and a necklace. Most characteristic are the white gold and diamond bands, featuring a central, revolving disc, and the yellow gold ring that spins round a horizontal axis. The Twirl timepieces collection shares the rotation movement: the watch case turns on itself, revealing a second face bearing the same Gucci motif. Conceived as a glamorous trick of sorts, the Twirl watch features a large bracelet engraved with the GG diamond motif. Icon Twirl is a fine jewelry line that can be assertive and bold, or discreet and precious. Indeed, its strength lies in its easy elegance and flexibility. http://images.gucci.com/videos/podcast/ss08_twirl_H264.m4v Wed, 18 Jun 2008 12:00 GMT 2:09 no gucci, guccci, gucii, fashion, style, luxury, Designer Gucci View the Gucci viaGGio Collection video Gucci's thermopressed luggage line is characterized by its functionality and its elegance, and responds to the demands of modern ways of traveling. True to the core values of Gucci's know - how, the fabrication of this range brings together its praised craftsmanship resources and expertise. Polyurethane, the principal component of the shell, has permitted to obtain a thin and light, yet shock - resistant structure, and consequently a significant gain of internal capacity. This new range of luggage and travel accessories includes trolleys, briefcases, computer pouches, a backpack and a garment bag. This extremely elegant line features Gucci's stylish details: iconic beige/ebony GG Plus or black Plus fabric, fine leather details and finishing. A round, rubber plaque representing the iconic GG logo is applied onto the top surface of each item, while the signature logo is subtly utilized on the trolley wheels. Standing for Guccio Gucci's initials, this plaque acts as a reminder of the link between the outstanding legacy of the Florentine House and the modern spirit of Gucci collections. As with all exceptionally crafted Gucci accessories, each piece is entirely made in Italy, a renowned guarantee of both timeless style and high quality. http://images.gucci.com/videos/podcast/fw08_viaggio.m4v Thu, 14 Aug 2008 12:00 GMT 1:55 no gucci, guccci, gucii, fashion, style, luxury, Designer, luggage, viaGGio, collection Gucci View the Crystal GG Collection video Gucci's Crystal GG collection includes a fresh, modern selection of its most coveted bags and accessories with an original and unique surface treatment. First introduced in the late 1960's as an homage to founder Guccio Gucci, the brown diamond-shaped and interlocking GG motif on an ecru background is now coated with a thin layer of polyurethane. The resin gives the canvas a sleek look, glistening like patent leather. The visual effect is shiny, striking and utterly modern. To the touch, Crystal GG is remarkably malleable and soft. Rich details, such as leather piping and tassels, embroidery and large gold heart-shaped crests, ornate and complement the distinctive Crystal GG. For the Fall Winter 2008-2009, the Crystal GG Collection includes new totes, hobos and clutches with ever functional, elegant shapes and characteristics in line with the Gucci legacy. Among these bags, Babouska, a line unveiled on the Fall runway, is perfectly linked to the mood of that season. Crystal GG is also featured on key Gucci bags, including Joy and Indy. The latest Crystal GG line is completed by a range of women's accessories: shoes, belts, and small leathergoods. Modern and innovative, Crystal GG retains Gucci's rigorous quality features and embodies the celebrated craftsmanship of Made in Italy. http://images.gucci.com/videos/podcast/fw08_crystal_gg.m4v Fri, 15 Aug 2008 12:00 GMT 2:11 no gucci, guccci, gucii, fashion, style, luxury, Designer, Crystal GG, collection Gucci View the Gucci by GUCCI Pour Homme video Created by Frida Giannini to show the many faces of a man in love, the Gucci by GUCCI Pour Homme television advertising campaign, directed by Jan Wentz, stars the actor James Franco. http://images.gucci.com/videos/podcast/g9.m4v Tue, 28 Oct 2008 11:00:00 GMT 0:30 no gucci, guccci, gucii, fashion, style, luxury, Designer, pour homme, fragrance Gucci View the Gucci by GUCCI Pour Homme - Behind the Scenes video Created by Frida Giannini to show the many faces of a man in love, the Gucci by GUCCI Pour Homme television advertising campaign, directed by Jan Wentz, stars the actor James Franco. Chosen by Giannini to personify the Gucci man for his cool, modern and effortless air, in the film Franco shows a man's soulful revelation of emotion. Franco moves through a poignant black and white depiction of a modern man's world, on location at Eltham Palace in London, lamenting the mystery, excitement and thought of love. He speaks and interacts with her, in what later culminates to become the lyrics to the song, "Slave to Love" by Bryan Ferry, reinterpreted and modernized by singer-songwriter Roisin Murphy. Franco's character embodies the innate sensuality of the Gucci man, with masculine appeal that is at once both epic and modern. He is slightly vulnerable yet there is something rebellious about him, and is powerfully seductive as he realizes his love. The Gucci by GUCCI Pour Homme advertising campaign also includes print, featuring James Franco, shot by Ines van Lamsweerde and Vinoodh Matadin. Frida Giannini worked with agency REM to create the Gucci by Gucci Pour Homme advertising campaign. http://images.gucci.com/videos/podcast/g9_bts.m4v Tue, 28 Oct 2008 12:00:00 GMT 3:26 no gucci, guccci, gucii, fashion, style, luxury, Designer, pour homme, fragrance Gucci View Gucci's Fine Jewelry 2008-2009 advertising video starring Claire Danes. Gucci's 2008-2009 fine jewelry advertising campaign stars Claire Danes. This endorsed campaign, focusing on the new Gucci Fine Jewelry Chiodo Collection, was shot by Inez Van Lamsweerde & Vinoodh Matadin. A background made of sand serves as a rich juxtaposition to the bold, luminous collection. Both the sand and the various poses of Claire Danes endorsing the Chiodo Collection jewelry replicate Gucci's previous fine jewelry campaign, which portrayed actress Drew Barrymore as the face of the Horsebit Collection. Shop the new Fine Jewelry Chiodo Collection and the Fine Jewelry Horsebit Collection on www.gucci.com http://images.gucci.com/videos/podcast/fw08_jewl.m4v Mon, 10 Nov 2008 12:00:00 GMT 2:07 no gucci, guccci, gucii, fashion, style, luxury, Designer, fine jewelry, collection Gucci Experience the making of Gucci's Fine Jewelry advertising campaign – go behind the scenes with Claire Danes. Shop the Fine Jewelry Chiodo Collection on www.gucci.com http://images.gucci.com/videos/podcast/fw08_jewl_bts.m4v Tue, 11 Nov 2008 12:00:00 GMT 1:54 no gucci, guccci, gucii, fashion, style, luxury, Designer, fine jewelry, collection Gucci View the Gucci Men's Fashion Show Fall Winter 2009-10 shop gucci.com http://images.gucci.com/videos/podcast/fw09_m_runway.m4v Wed, 21 Jan 2009 12:00:00 GMT 11:12 no gucci, guccci, gucii, fashion, style, luxury, Designer, fall, winter, mens, collection Gucci view the i-Gucci Collection i-Gucci Collection - aptly illustrating Frida Giannini‚'s unique flair for reinventing classic Gucci luxury into a confident vision for today, the i-Gucci watch, with its graphic clean lines epitomizes sporty modernity, yet at the same time, this Swiss-made time piece is crafted with technical precision. shop the i-Gucci Collection at gucci.com http://images.gucci.com/videos/podcast/ss09_igucci.m4v Wed, 04 Feb 2009 12:00:00 GMT 1:50 no gucci, guccci, gucii, fashion, style, luxury, Designer, watch, watches, timepieces, collection Gucci View Gucci Women's Fashion Show Fall Winter 2009-10 For Fall Winter 2009, Gucci Creative Director Frida Giannini offers an electric collection that is rooted in the maverick style and spirit of fashion icon Tina Chow. Inspired by a glittering, glamorous time, when going out was a way of life, Giannini proposes clothing that inspires joy in getting dressed - today, just like yesterday. http://images.gucci.com/videos/mp4/fw09_w_runway.mp4 Wed, 11 Mar 2009 12:00:00 GMT 13:02 no gucci, guccci, gucii, fashion, style, luxury, Designer, fall, winter, womens, collection Gucci View Flora by Gucci advertising film Gucci Creative Director Frida Giannini selected visionary video director Chris Cunningham to direct the Flora by Gucci advertising film. Frida Giannini selected the classic 1970's 'I Feel Love' hit song, which Chris Cunningham remixed using a new version of the track recorded especially by Donna Summer. The Flora by Gucci advertising film won two Lion Awards at Cannes International Advertising Festival 2009. Florabygucci.com can be accessed on its own, or via www.gucciparfums.com http://images.gucci.com/videos/mp4/fbg_30.mp4 Tue, 21 Jul 2009 12:00:00 GMT 00:35 no gucci, guccci, gucii, fashion, style, luxury, Designer, Parfum, Flora, Chris Cunningham, fragrance, Perfume Gucci THE MAKING OF THE FLORA ADVERTISING CAMPAIGN VIDEO The advertising campaign, which was shot by the acclaimed English music video director Chris Cunningham, features model Abbey Lee and an original re-mix of Donna Summer's 'I Feel Love'. http://images.gucci.com/videos/mp4/flora_by_gucci_bts.mp4 Tue, 25 Aug 2009 12:00:00 GMT 03:17 no gucci, guccci, gucii, fashion, style, luxury, Designer, Frida Giannini, Parfum, Flora, Abbey Lee, Chris Cunningham, fragrance, Perfume Gucci View the Gucci Men's Fashion Show Spring Summer 2010 Frida Giannini presents a lean, luminous collection that celebrates summer and the desire for freedom. The collection's clean look and strong graphic qualities are influenced by Oscar Niemeyer's stark white architecture which sits boldly against Brazil's piercing blue skies. http://images.gucci.com/videos/mp4/ss10_m_runway.mp4 Mon, 17 Aug 2009 12:00:00 GMT 10:58 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, spring summer, men, collection Gucci View Gucci Men's Fashion Show Video featuring an interview with Creative Director Frida Giannini and backstage footage Frida Giannini presents a lean, luminous collection that celebrates summer and the desire for freedom. The collection's clean look and strong graphic qualities are influenced by Oscar Niemeyer's stark white architecture which sits boldly against Brazil's piercing blue skies. http://images.gucci.com/videos/mp4/ss10_m_runway_bts.mp4 Mon, 17 Aug 2009 12:00:00 GMT 05:00 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, spring summer, men, collection Gucci Experience the making of Gucci's Fall Winter advertising campaign For Fall Winter 2009, Gucci Creative Director Frida Giannini offers an electric collection, inspired by a glittering, glamorous time, clash of electronic and rock, the attitude of a modern dandy emerges: a new cult of personality for the luxury world http://images.gucci.com/videos/mp4/fw09_bts_campaign.mp4 Mon, 14 Sep 2009 12:00:00 GMT 05:08 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, fall winter, collection Gucci THE OFFICIAL OPENING OF THE GUCCI SHANGHAI FLAGSHIP STORE AND VISIT TO BEIJING CHILDREN’S EYE HOSPITAL Gucci Creative Director Frida Giannini opened the new Gucci flagship store she designed at Shanghai's Golden Eagle followed by a dinner in her honour at Maison Boulud organised by Vogue China, hosted by Editor in Chief, Angelica Cheung. Whilst in China Giannini also visited the Radiant Children's Eye Hospital, which Gucci provides support for the treatment of underprivileged children across China. http://images.gucci.com/videos/mp4/shanghaiopening.mp4 Mon, 14 Sep 2009 12:00:00 GMT 04:54 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Golden Eagle, Vogue China Gucci View Gucci Women's Fashion Show Spring Summer 2010 For Spring Summer 2010 Creative Director Frida Giannini presents a double-faced collection that exposes both Gucci's noble traditions as well as the House's firm view towards the future. Using iconic elements of Gucci's storied past as well as the most classic of wardrobe essentials—the Little Black Dress—as a launching point, Giannini offers her own dynamic and coherent vision of modern femininity. Shot with the adrenaline of extreme sports and their technical details, these classics have been reborn and contemporized, emphasizing the dual forces of tradition and innovation. The collection is unapologetically confident and resolutely sexy in its mood, yet grounded in the complex workmanship techniques and impeccable craftsmanship for which the House of Gucci is known. http://images.gucci.com/videos/mp4/ss10_wrtw.mp4 Fri, 2 Oct 2009 12:00:00 GMT 13:32 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, 2010, Spring Summer, WRTW Gucci View Gucci Women's Fashion Show Video featuring an interview with Creative Director Frida Giannini and backstage footage For Spring Summer 2010 Creative Director Frida Giannini presents a double-faced collection that exposes both Gucci's noble traditions as well as the House's firm view towards the future. Using iconic elements of Gucci's storied past as well as the most classic of wardrobe essentials—the Little Black Dress—as a launching point, Giannini offers her own dynamic and coherent vision of modern femininity. Shot with the adrenaline of extreme sports and their technical details, these classics have been reborn and contemporized, emphasizing the dual forces of tradition and innovation. The collection is unapologetically confident and resolutely sexy in its mood, yet grounded in the complex workmanship techniques and impeccable craftsmanship for which the House of Gucci is known. http://images.gucci.com/videos/mp4/ss10_wrtw_bts.mp4 Fri, 2 Oct 2009 12:00:00 GMT 05:00 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, 2010, Spring Summer, WRTW, Backstage Gucci View the Eyeweb Campaign Video Gucci is pleased to announce the launch of Gucci Eyeweb, a new collection of sunglasses designed by Creative Director Frida Giannini with the digital generation in mind. For those avid social networkers, Giannini has created an innovative microsite, www.guccieyeweb.com, where visitors can "reflect and connect" their own creativity virally across the internet using the silhouettes of the new Gucci Eyeweb collection as their palette. http://images.gucci.com/videos/mp4/safilo_young_tag.mp4 Thu, 15 Oct 2009 12:00:00 GMT 00:59 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, eyeweb, sunglasses, reflect and connect Gucci GUCCI CRUISE 2010 AD CAMPAIGN VIDEO For Cruise 2010 Gucci Creative Director Frida Giannini proposes new basics as the foundation for a modern wardrobe. The collection is rooted in the chic simplicity of a summer retreat, yet is elevated above the ordinary with its striking detail and exquisite fabrications. http://images.gucci.com/videos/mp4/cr10_adcampaign.mp4 Tue, 03 Nov 2009 12:00:00 GMT 02:14 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, 2010, Campaign Video, Natasha Poly Gucci View footage of the events Frida Giannini hosted and attended while in New York October 2009. Frida Giannini celebrated the opening of the new Gucci Icon-Temporary store, with award winning music producer and artist Mark Ronson who collaborated on the design of a limited edition Gucci-Ronson Sneaker. She then helped Mary J. Blige cut the ribbon on the new Mary J. Blige Center for Women, which focuses on empowering young women. Finally James Franco and Mary J. Blige accompanied Frida as she received the prestigious Design Star Honoree award at the 26th annual Fashion Group International Night of Stars dinner. http://images.gucci.com/videos/mp4/oct09_frida_tag.mp4 Tue, 10 Nov 2009 12:00:00 GMT 06:20 no gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, Mark Ronson, Mary J Blige, James Franco, Icon-Temporary, FGI Awards, Mary J. Blige Center for Women, FFAWN, Sneakers, New York