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	<atom:link href="http://www.gucci.com/gucciginza/index.xml" rel="self" type="application/rss+xml" />
	<title>GUCCI</title>
	<link>http://www.gucci.com</link>
	<language>en-us, ja</language>
	<copyright>&#x2117; &amp; &#xA9; Gucci America Inc.</copyright>
	<itunes:subtitle>Gucci</itunes:subtitle>
	<itunes:author>Gucci</itunes:author>
	<itunes:summary>Beginning in November 2006 with the opening of the brand&apos;s Tokyo flagship location in the legendary Ginza district, Gucci began to celebrate landmark events with complimentary videos created by some of the world&apos;s cutting edge visual talent.  Conceived as companions to the fashion giant&apos;s innovative approach to design, the videos feature everything from digital renderings to re-imagined traditional runway shows utilizing the latest software developed by our creative partners.  Download any video for a front row seat to the Italian fashion house&apos;s ever expanding global catwalk.</itunes:summary>
	<description>Beginning in November 2006 with the opening of the brand&apos;s Tokyo flagship location in the legendary Ginza district, Gucci began to celebrate landmark events with complimentary videos created by some of the world&apos;s cutting edge visual talent.  Conceived as companions to the fashion giant&apos;s innovative approach to design, the videos feature everything from digital renderings to re-imagined traditional runway shows utilizing the latest software developed by our creative partners.  Download any video for a front row seat to the Italian fashion house&apos;s ever expanding global catwalk.</description>
	<itunes:owner>
		<itunes:name>Gucci Group</itunes:name>
		<itunes:email>psiman@gucci.it</itunes:email>
	</itunes:owner>
	<itunes:image href="http://www.gucci.com/assets/podcasts_banner.jpg" />
	<itunes:category text="Arts">
		<itunes:category text="Fashion &amp; Beauty"/>
	</itunes:category>
	<itunes:category text="TV &amp; Film"/>
	<itunes:explicit>no</itunes:explicit>

<item>
	<title>Gucci by Gucci - directed by David Lynch</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>Experience Gucci&apos;s new fragrance - Gucci by Gucci - directed by David Lynch</itunes:subtitle>
	<itunes:summary>During the WRTW S/S 2008 fashion show, Gucci unveiled the fruit of the collaboration between Creative Director, Frida Giannini and award winning film director David Lynch — a unique edit of the television advertising campaign celebrating Giannini&apos;s first women&apos;s fragrance, Gucci by GUCCI and behind the scenes of its production.
		
		Director David Lynch counts Academy-Award nominations for "Mulholland Drive" and &quot;Blue Velvet&quot;, as well as The Leone d&apos;Oro alla Carriera at the 2006 Venice Film Festival amongst his accolades. &quot;I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch. I wanted him to capture the total essence of Gucci and I&apos;m thrilled with the result&quot;, says Frida Giannini of the collaboration with David Lynch.

	The campaign which was art directed by the agency REM, was filmed on-location in Paris, at the Musée National des Arts D&apos;Afrique et D&apos;Oceanie, featuring models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen. Set to the iconic &quot;Heart of Glass&quot; by Blondie, it marks a first-ever television advertising campaign for Gucci.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/g8_60_gbg.m4v" length="12501874" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/g8_60_gbg.m4v</guid>
	<pubDate>Tue, 02 Oct 2007 12:00:00 GMT</pubDate>
	<itunes:duration>1:01</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, Lynch</itunes:keywords>
</item>

<item>
	<title>Gucci by Gucci - Behind the Scenes</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>Gucci presents a collaboration with award winning film director, David Lynch</itunes:subtitle>
	<itunes:summary>During the WRTW S/S 2008 fashion show, Gucci unveiled the fruit of the collaboration between Creative Director, Frida Giannini and award winning film director David Lynch — a unique edit of the television advertising campaign celebrating Giannini&apos;s first women&apos;s fragrance, Gucci by GUCCI and behind the scenes of its production.  

	Director David Lynch counts Academy-Award nominations for &quot;Mulholland Drive&quot; and &quot;Blue Velvet&quot;, as well as The Leone d&apos;Oro alla Carriera at the 2006 Venice Film Festival amongst his accolades. &quot;I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch. I wanted him to capture the total essence of Gucci and I&apos;m thrilled with the result&quot;, says Frida Giannini of the collaboration with David Lynch.

	The campaign which was art directed by the agency REM, was filmed on-location in Paris, at the Musée National des Arts D&apos;Afrique et D&apos;Oceanie, featuring models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen. Set to the iconic &quot;Heart of Glass&quot; by Blondie, it marks a first-ever television advertising campaign for Gucci.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/g8_bts_gbg.m4v" length="65138708" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/g8_bts_gbg.m4v</guid>
	<pubDate>Tue, 02 Oct 2007 12:00:00 GMT</pubDate>
	<itunes:duration>5:19</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, Lynch</itunes:keywords>
</item>

<item>
	<title>Chiodo - the new Gucci Timepieces Collection</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>Presenting Chiodo on www.gucci.com/chiodo</itunes:subtitle>
	<itunes:summary>Gucci is pleased to introduce Chiodo, a new collection of striking timepieces. The nail motif of the Chiodo, based on the iconic square head nail employed by Gucci since the 1960s, is featured as a decorative detail on two elegant watch shapes : the sophisticated square model, distinguished by bold angles and contours, and the fashionable circular model. 

The Chiodo symbol, like the horsebit, has its origins in the equestrian world. Modeled after the pyramidal nails used to hold the shoe on a horse&apos;s hoof, the design represents Gucci&apos;s intrinsic commitment to innovation with respect to its long-standing heritage. 

To experience Chiodo please visit www.gucci.com/chiodo
	</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/ss08_basel_chiodo.m4v" length="14939225" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/ss08_basel_chiodo.m4v</guid>
	<pubDate>Thu, 01 May 2008 12:00:00 GMT</pubDate>
	<itunes:duration>1:29</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer</itunes:keywords>
</item>

<item>
	<title>Twirl Collection</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>Discover the Twirl Collection</itunes:subtitle>
	<itunes:summary>A true statement in versatility and practical luxury, the Icon Twirl collection underscores the modern femininity of the Gucci woman. 

The specific character of Icon Twirl stems from the signature GG motif, a diamond-shaped pattern of interlocked G. This interpretation of the acclaimed Gucci monogram, engraved on precious materials on bands or bangles, constitutes a direct homage to founder Guccio Gucci and the innovative and advanced spirit he conferred to his company. 

Icon Twirl includes white or yellow gold rings, earrings and a necklace. Most characteristic are the white gold and diamond bands, featuring a central, revolving disc, and the yellow gold ring that spins round a horizontal axis.
	
The Twirl timepieces collection shares the rotation movement: the watch case turns on itself, revealing a second face bearing the same Gucci motif. Conceived as a glamorous trick of sorts, the Twirl watch features a large bracelet engraved with the GG diamond motif. 

Icon Twirl is a fine jewelry line that can be assertive and bold, or discreet and precious. Indeed, its strength lies in its easy elegance and flexibility.
	</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/ss08_twirl_H264.m4v" length="25755314" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/ss08_twirl_H264.m4v</guid>
	<pubDate>Wed, 18 Jun 2008 12:00 GMT</pubDate>
	<itunes:duration>2:09</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer</itunes:keywords>
</item>

<item>
	<title>Gucci viaGGio Collection</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View the Gucci viaGGio Collection video</itunes:subtitle>
	<itunes:summary>Gucci&apos;s thermopressed luggage line is characterized by its functionality and its elegance, and responds to the demands of modern ways of traveling. True to the core values of Gucci&apos;s know - how, the fabrication of this range brings together its praised craftsmanship resources and expertise. Polyurethane, the principal component of the shell, has permitted to obtain a thin and light, yet shock - resistant structure, and consequently a significant gain of internal capacity. This new range of luggage and travel accessories includes trolleys, briefcases, computer pouches, a backpack and a garment bag.

This extremely elegant line features Gucci&apos;s stylish details: iconic beige/ebony GG Plus or black Plus fabric, fine leather details and finishing. A round, rubber plaque representing the iconic GG logo is applied onto the top surface of each item, while the signature logo is subtly utilized on the trolley wheels.

Standing for Guccio Gucci&apos;s initials, this plaque acts as a reminder of the link between the outstanding legacy of the Florentine House and the modern spirit of Gucci collections. As with all exceptionally crafted Gucci accessories, each piece is entirely made in Italy, a renowned guarantee of both timeless style and high quality.

	</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/fw08_viaggio.m4v" length="23440478" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/fw08_viaggio.m4v</guid>
	<pubDate>Thu, 14 Aug 2008 12:00 GMT</pubDate>
	<itunes:duration>1:55</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, luggage, viaGGio, collection</itunes:keywords>
</item>

<item>
	<title>Crystal GG Collection</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View the Crystal GG Collection video</itunes:subtitle>
	<itunes:summary>Gucci&apos;s Crystal GG collection includes a fresh, modern selection of its most coveted bags and accessories with an original and unique surface treatment.

First introduced in the late 1960&apos;s as an homage to founder Guccio Gucci, the brown diamond-shaped and interlocking GG motif on an ecru background is now coated with a thin layer of polyurethane. The resin gives the canvas a sleek look, glistening like patent leather. The visual effect is shiny, striking and utterly modern. To the touch, Crystal GG is remarkably malleable and soft. Rich details, such as leather piping and tassels, embroidery and large gold heart-shaped crests, ornate and complement the distinctive Crystal GG.

For the Fall Winter 2008-2009, the Crystal GG Collection includes new totes, hobos and clutches with ever functional, elegant shapes and characteristics in line with the Gucci legacy. Among these bags, Babouska, a line unveiled on the Fall runway, is perfectly linked to the mood of that season. Crystal GG is also featured on key Gucci bags, including Joy and Indy.

The latest Crystal GG line is completed by a range of women&apos;s accessories: shoes, belts, and small leathergoods. Modern and innovative, Crystal GG retains Gucci&apos;s rigorous quality features and embodies the celebrated craftsmanship of Made in Italy.

	</itunes:summary>
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	<guid>http://images.gucci.com/videos/podcast/fw08_crystal_gg.m4v</guid>
	<pubDate>Fri, 15 Aug 2008 12:00 GMT</pubDate>
	<itunes:duration>2:11</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, Crystal GG, collection</itunes:keywords>
</item>

<item>
	<title>Gucci by GUCCI Pour Homme</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View the Gucci by GUCCI Pour Homme video</itunes:subtitle>
	<itunes:summary>Created by Frida Giannini to show the many faces of a man in love, the Gucci by GUCCI Pour Homme television advertising campaign, directed by Jan Wentz, stars the actor James Franco.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/g9.m4v" length="6170262" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/g9.m4v</guid>
	<pubDate>Tue, 28 Oct 2008 11:00:00 GMT</pubDate>
	<itunes:duration>0:30</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, pour homme, fragrance</itunes:keywords>
</item>


<item>
	<title>Making of Gucci by GUCCI Pour Homme</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View the Gucci by GUCCI Pour Homme - Behind the Scenes video</itunes:subtitle>
	<itunes:summary>Created by Frida Giannini to show the many faces of a man in love, the Gucci by GUCCI Pour Homme television advertising campaign, directed by Jan Wentz, stars the actor James Franco. Chosen by Giannini to personify the Gucci man for his cool, modern and effortless air, in the film Franco shows a man&apos;s soulful revelation of emotion.

Franco moves through a poignant black and white depiction of a modern man&apos;s world, on location at Eltham Palace in London, lamenting the mystery, excitement and thought of love. He speaks and interacts with her, in what later culminates to become the lyrics to the song, &quot;Slave to Love&quot; by Bryan Ferry, reinterpreted and modernized by singer-songwriter Roisin Murphy.

Franco&apos;s character embodies the innate sensuality of the Gucci man, with masculine appeal that is at once both epic and modern. He is slightly vulnerable yet there is something rebellious about him, and is powerfully seductive as he realizes his love. 

The Gucci by GUCCI Pour Homme advertising campaign also includes print, featuring James Franco, shot by Ines van Lamsweerde and Vinoodh Matadin. Frida Giannini worked with agency REM to create the Gucci by Gucci Pour Homme advertising campaign. 
	</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/g9_bts.m4v" length="40771880" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/g9_bts.m4v</guid>
	<pubDate>Tue, 28 Oct 2008 12:00:00 GMT</pubDate>
	<itunes:duration>3:26</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, pour homme, fragrance</itunes:keywords>
</item>

<item>
	<title>i-Gucci Collection</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>view the i-Gucci Collection</itunes:subtitle>
	<itunes:summary>i-Gucci Collection - aptly illustrating Frida Giannini‚&apos;s unique flair for reinventing classic Gucci luxury into a confident vision for today, the i-Gucci watch, with its graphic clean lines epitomizes sporty modernity, yet at the same time, this Swiss-made time piece is crafted with technical precision.
		
shop the i-Gucci Collection at gucci.com</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/podcast/ss09_igucci.m4v" length="13055992" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/podcast/ss09_igucci.m4v</guid>
	<pubDate>Wed, 04 Feb 2009 12:00:00 GMT</pubDate>
	<itunes:duration>1:50</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, watch, watches, timepieces, collection</itunes:keywords>
</item>

<item>
	<title>Flora by Gucci</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View Flora by Gucci advertising film</itunes:subtitle>
	<itunes:summary>Gucci Creative Director Frida Giannini selected visionary video director Chris Cunningham to direct the Flora by Gucci advertising film. Frida Giannini selected the classic 1970&apos;s &apos;I Feel Love&apos; hit song, which Chris Cunningham remixed using a new version of the track recorded especially by Donna Summer. The Flora by Gucci advertising film won two Lion Awards at Cannes International Advertising Festival 2009. Florabygucci.com can be accessed on its own, or via www.gucciparfums.com</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/fbg_30.mp4" length="2993778" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/fbg_30.mp4</guid>
	<pubDate>Tue, 21 Jul 2009 12:00:00 GMT</pubDate>
	<itunes:duration>00:35</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, Parfum, Flora, Chris Cunningham, fragrance, Perfume</itunes:keywords>
</item>

<item>
	<title>Flora by Gucci – Behind the Scenes</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>THE MAKING OF THE FLORA ADVERTISING CAMPAIGN VIDEO</itunes:subtitle>
	<itunes:summary>The advertising campaign, which was shot by the acclaimed English music video director Chris Cunningham, features model Abbey Lee and an original re-mix of Donna Summer&apos;s &apos;I Feel Love&apos;.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/flora_by_gucci_bts.mp4" length="16820754" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/flora_by_gucci_bts.mp4</guid>
	<pubDate>Tue, 25 Aug 2009 12:00:00 GMT</pubDate>
	<itunes:duration>03:17</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, Frida Giannini, Parfum, Flora, Abbey Lee, Chris Cunningham, fragrance, Perfume</itunes:keywords>
</item>

<item>
	<title>MRTW S/S 2010 FASHION SHOW VIDEO</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View the Gucci Men&apos;s Fashion Show Spring Summer 2010</itunes:subtitle>
	<itunes:summary>Frida Giannini presents a lean, luminous collection that celebrates summer and the desire for freedom.  The collection&apos;s clean look and strong graphic qualities are influenced by Oscar Niemeyer&apos;s stark white architecture which sits boldly against Brazil&apos;s piercing blue skies.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/ss10_m_runway.mp4" length="55104150" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/ss10_m_runway.mp4</guid>
	<pubDate>Mon, 17 Aug 2009 12:00:00 GMT</pubDate>
	<itunes:duration>10:58</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, spring summer, men, collection</itunes:keywords>
</item>

<item>
	<title>MAKING OF THE MRTW S/S 2010 FASHION SHOW VIDEO</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View Gucci Men&apos;s Fashion Show Video featuring an interview with Creative Director Frida Giannini and backstage footage</itunes:subtitle>
	<itunes:summary>Frida Giannini presents a lean, luminous collection that celebrates summer and the desire for freedom.  The collection&apos;s clean look and strong graphic qualities are influenced by Oscar Niemeyer&apos;s stark white architecture which sits boldly against Brazil&apos;s piercing blue skies.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/ss10_m_runway_bts.mp4" length="25181310" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/ss10_m_runway_bts.mp4</guid>
	<pubDate>Mon, 17 Aug 2009 12:00:00 GMT</pubDate>
	<itunes:duration>05:00</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, spring summer, men, collection</itunes:keywords>
</item>

<item>
	<title>FRIDA GIANNINI&apos;S TOUR OF CHINA VIDEO</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>THE OFFICIAL OPENING OF THE GUCCI SHANGHAI FLAGSHIP STORE AND VISIT TO BEIJING CHILDREN&apos;S EYE HOSPITAL</itunes:subtitle>
	<itunes:summary>Gucci Creative Director Frida Giannini opened the new Gucci flagship store she designed at Shanghai&apos;s Golden Eagle followed by a dinner in her honour at Maison Boulud organised by Vogue China, hosted by Editor in Chief, Angelica Cheung. Whilst in China Giannini also visited the Radiant Children&apos;s Eye Hospital, which Gucci provides support for the treatment of underprivileged children across China.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/shanghaiopening.mp4" length="24214736" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/shanghaiopening.mp4</guid>
	<pubDate>Mon, 14 Sep 2009 12:00:00 GMT</pubDate>
	<itunes:duration>04:54</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Golden Eagle, Vogue China</itunes:keywords>
</item>

<item>
	<title>WRTW S/S 2010 FASHION SHOW VIDEO</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View Gucci Women&apos;s Fashion Show Spring Summer 2010</itunes:subtitle>
	<itunes:summary>For Spring Summer 2010 Creative Director Frida Giannini presents a double-faced collection that exposes both Gucci&apos;s noble traditions as well as the House&apos;s firm view towards the future. Using iconic elements of Gucci&apos;s storied past as well as the most classic of wardrobe essentials—the Little Black Dress—as a launching point, Giannini offers her own dynamic and coherent vision of modern femininity. Shot with the adrenaline of extreme sports and their technical details, these classics have been reborn and contemporized, emphasizing the dual forces of tradition and innovation. The collection is unapologetically confident and resolutely sexy in its mood, yet grounded in the complex workmanship techniques and impeccable craftsmanship for which the House of Gucci is known.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/ss10_wrtw.mp4" length="67143553" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/ss10_wrtw.mp4</guid>
	<pubDate>Fri, 2 Oct 2009 12:00:00 GMT</pubDate>
	<itunes:duration>13:32</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, 2010, Spring Summer, WRTW</itunes:keywords>
</item>

<item>
	<title>GUCCI WRTW S/S 2010 BACKSTAGE VIDEO WITH CREATIVE DIRECTOR FRIDA GIANNINI</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View Gucci Women&apos;s Fashion Show Video featuring an interview with Creative Director Frida Giannini and backstage footage</itunes:subtitle>
	<itunes:summary>For Spring Summer 2010 Creative Director Frida Giannini presents a double-faced collection that exposes both Gucci&apos;s noble traditions as well as the House&apos;s firm view towards the future. Using iconic elements of Gucci&apos;s storied past as well as the most classic of wardrobe essentials—the Little Black Dress—as a launching point, Giannini offers her own dynamic and coherent vision of modern femininity. Shot with the adrenaline of extreme sports and their technical details, these classics have been reborn and contemporized, emphasizing the dual forces of tradition and innovation. The collection is unapologetically confident and resolutely sexy in its mood, yet grounded in the complex workmanship techniques and impeccable craftsmanship for which the House of Gucci is known.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/ss10_wrtw_bts.mp4" length="24695817" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/ss10_wrtw_bts.mp4</guid>
	<pubDate>Fri, 2 Oct 2009 12:00:00 GMT</pubDate>
	<itunes:duration>05:00</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, 2010, Spring Summer, WRTW, Backstage</itunes:keywords>
</item>

<item>
	<title>GUCCI EYEWEB SUNGLASS COLLECTION CAMPAIGN VIDEO</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View the Eyeweb Campaign Video</itunes:subtitle>
	<itunes:summary>Gucci is pleased to announce the launch of Gucci Eyeweb, a new collection of sunglasses designed by Creative Director Frida Giannini with the digital generation in mind. For those avid social networkers, Giannini has created an innovative microsite, www.guccieyeweb.com, where visitors can &quot;reflect and connect&quot; their own creativity virally across the internet using the silhouettes of the new Gucci Eyeweb collection as their palette.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/safilo_young_tag.mp4" length="4586899" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/safilo_young_tag.mp4</guid>
	<pubDate>Thu, 15 Oct 2009 12:00:00 GMT</pubDate>
	<itunes:duration>00:59</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, eyeweb, sunglasses, reflect and connect</itunes:keywords>
</item>

<item>
	<title>FRIDA GIANNINI&apos;S TRIP TO NEW YORK</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View footage of the events Frida Giannini hosted and attended while in New York October 2009.</itunes:subtitle>
	<itunes:summary>Frida Giannini celebrated the opening of the new Gucci Icon-Temporary store, with award winning music producer and artist Mark Ronson who collaborated on the design of a limited edition Gucci-Ronson Sneaker. She then helped Mary J. Blige cut the ribbon on the new Mary J. Blige Center for Women, which focuses on empowering young women. Finally James Franco and Mary J. Blige accompanied Frida as she received the prestigious Design Star Honoree award at the 26th annual Fashion Group International Night of Stars dinner.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/oct09_frida_tag.mp4" length="35272767" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/oct09_frida_tag.mp4</guid>
	<pubDate>Tue, 10 Nov 2009 12:00:00 GMT</pubDate>
	<itunes:duration>06:20</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, Mark Ronson, Mary J Blige, James Franco, Icon-Temporary, FGI Awards, Mary J. Blige Center for Women, FFAWN, Sneakers, New York</itunes:keywords>
</item>

<item>
	<title>SNOWMAN IN AFRICA ANIMATION</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>Gucci for UNICEF</itunes:subtitle>
	<itunes:summary>The Snowman in Africa children&apos;s book is exclusively on sale in Gucci stores and on Gucci.com with 100% of the retail price being donated to UNICEF. To view the complete Gucci for UNICEF collection, visit gucci.com</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/unicef_animation_60sec_v2.mp4" length="6528270" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/unicef_animation_60sec_v2.mp4</guid>
	<pubDate>Mon, 23 Nov 2009 12:00:00 GMT</pubDate>
	<itunes:duration>01:10</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, unicef, michael roberts, snowman in africa, UNICEF</itunes:keywords>
</item>

<item>
	<title>THE MAKING OF THE SPRING/SUMMER 2010 AD CAMPAIGN</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>For Spring Summer 2010 Creative Director Frida Giannini presents a double-faced collection that exposes both Gucci&apos;s noble traditions as well as the House&apos;s firm view towards the future.</itunes:subtitle>
	<itunes:summary>The collection is unapologetically confident and resolutely sexy in its mood, yet grounded in the complex workmanship techniques and impeccable craftsmanship for which the House of Gucci is known.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/ss10_adcampaign_bts.mp4" length="13049679" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/ss10_adcampaign_bts.mp4</guid>
	<pubDate>Thu, 28 Jan 2010 10:00:00 GMT</pubDate>
	<itunes:duration>02:23</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini</itunes:keywords>
</item>

<item>
	<title>MRTW AUTUMN/WINTER 2010-11 FASHION SHOW</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>For Fall Winter 2010-11, Gucci Creative Director Frida Giannini presents a collection rooted in iconic items conceived as timeless cornerstones in a modern man&apos;s wardrobe.</itunes:subtitle>
	<itunes:summary>The collection is informed by a duality which carefully balances the impeccable quality and exquisite craftsmanship for which Gucci is renowned with a contemporary discourse on innovative materials and modern styling. The attitude is confident yet unrehearsed through which a new sophistication emerges. Impeccably crafted and minutely detailed, each piece has been conceived as a fashion evergreen, to be worn effortlessly now and forever.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/fw10_mrtw_tag.mp4" length="55919264" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/fw10_mrtw_tag.mp4</guid>
	<pubDate>Thu, 28 Jan 2010 11:00:00 GMT</pubDate>
	<itunes:duration>10:12</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini</itunes:keywords>
</item>

<item>
	<title>BEHIND THE SCENES AT THE MRTW A/W 2010-11 SHOW</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>See backstage at the show!</itunes:subtitle>
	<itunes:summary>The collection centers around a worldly man, who has the confidence to break traditions in the way he pairs suiting and sportswear, casual and formal.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/fw10_mrtw_bts_tag.mp4" length="27857716" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/fw10_mrtw_bts_tag.mp4</guid>
	<pubDate>Thu, 28 Jan 2010 12:00:00 GMT</pubDate>
	<itunes:duration>05:04</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini</itunes:keywords>
</item>

<item>
    <title>GUCCI ICON-TEMPORARY FLASH SNEAKER STORE</title>
    <itunes:author>Gucci</itunes:author>
    <itunes:subtitle>Miami Store Opening Event - December 2009</itunes:subtitle>
    <itunes:summary>The first GUCCI ICON-TEMPORARY store debuted in New York followed by the second installment in Miami&apos;s Design District for two weeks in December. For this unique retail initiative, Gucci Creative Director Frida Giannini collaborated with award-winning musical artist Mark Ronson on the design of a limited edition Gucci Ronson sneaker for each location. Following the success of the exclusive New York Ronson, a limited edition Gucci Ronson sneaker was also available exclusively in the Miami store. Giannini developed the eye-catching GUCCI ICON-TEMPORARY store design with its interior coated in a slick white gloss and an oversized red and green web band that wrapped around the perimeter. Next stop, London!</itunes:summary>
    <enclosure url="http://images.gucci.com/videos/mp4/miami_iconstore.mp4" length="10814192" type="video/x-m4v" />
    <guid>http://images.gucci.com/videos/mp4/miami_iconstore.mp4</guid>
    <pubDate>Thu, 4 Feb 2010 12:00:00 GMT</pubDate>
    <itunes:duration>02:01</itunes:duration>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, Mark Ronson, James Franco, Icon-Temporary, GUCCI ICON-TEMPORARY, Miami, Mark Ronson, Gucci Ronson, Sneakers</itunes:keywords>
</item>

<item>
	<title>LATEST GUCCI &quot;EYEWEB&quot; SUNGLASS COLLECTION</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>View the latest campaign video now!</itunes:subtitle>
	<itunes:summary>Gucci is pleased to announce the latest Gucci Eyeweb collection of sunglasses designed by Creative Director Frida Giannini with the digital generation in mind.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/eyeweb_ss10.mp4" length="6145921" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/eyeweb_ss10.mp4</guid>
	<pubDate>Mon, 8 Feb 2010 12:00:00 GMT</pubDate>
	<itunes:duration>01:10</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, eyeweb, sunglasses, reflect and connect, campaign</itunes:keywords>
</item>

<item>
    <title>ARTISAN CORNER</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>See a Gucci Artisan at work!</itunes:subtitle>
	<itunes:summary>For the first time, Gucci&apos;s most skilled artisans will leave their
    Florentine workshops to travel the world, stopping off at selected Gucci
    stores to work on some of Gucci&apos;s most iconic handbags.   You
    can witness first hand the meticulous attention to detail and superb
    craftsmanship that is involved in the production of every item in
    Gucci&apos;s leather goods collection. We will keep you posted on the
    artisans store locations!</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/ss10_artisan.mp4" length="11189802" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/ss10_artisan.mp4</guid>
	<pubDate>Mon, 1 Mar 2010 12:00:00 GMT</pubDate>
	<itunes:duration>02:08</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, artisan, florence</itunes:keywords>
</item>

<item>
    <title>BACKSTAGE AT GUCCI: WOMENSWEAR FW10-11 RUNWAY SHOW</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>The Inside Scoop Exclusive: Model close-ups, hair, beauty and the new Fall Gucci collection up close and personal.</itunes:subtitle>
	<itunes:summary>We take you on an insider journey backstage at the latest Gucci
    womenswear show. Discover how hairstylist Luigi Murenu created this
    season&apos;s Gucci hair, and makeup artist Pat McGrath made up the models. Plus take a closer look at the forthcoming Fall collection inspired by Gucci&apos;s golden eras in the 70s and 90s designed by Gucci Creative Director Frida Giannini.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/fw10_wrtw_bts.mp4" length="22018705" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/fw10_wrtw_bts.mp4</guid>
	<pubDate>Wed, 17 Mar 2010 12:00:00 GMT</pubDate>
	<itunes:duration>04:07</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, runway show, catwalk show, Luigi Murenu, Pat McGrath, makeup, hair, models, backstage</itunes:keywords>
</item>

<item>
    <title>WOMEN&apos;S FW10-11 FASHION SHOW VIDEO</title>
	<itunes:author>Gucci</itunes:author>
	<itunes:subtitle>For Fall Winter 2001, Gucci Creative Director Frida Giannini is inspired by the jet set of the 70s and 90s.</itunes:subtitle>
	<itunes:summary>For Fall Winter 2011, Frida Giannini draws upon Gucci&apos;s golden eras of the 70s and 90s to propose a new sense of sleek glamour.  In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined. Exploring her own vocabulary, Giannini offers an evolution of her signatures and a new take on timeless symbols of chic.  Each piece has a sartorial quality, and a one of a kind distinction, underscored by the impeccable craftsmanship and traditions for which the House is known.</itunes:summary>
	<enclosure url="http://images.gucci.com/videos/mp4/fw10_wrtw_tag.mp4" length="70955680" type="video/x-m4v" />
	<guid>http://images.gucci.com/videos/mp4/fw10_wrtw_tag.mp4</guid>
	<pubDate>Wed, 14 Apr 2010 12:00:00 GMT</pubDate>
	<itunes:duration>13:17</itunes:duration>
	<itunes:explicit>no</itunes:explicit>
	<itunes:keywords>gucci, guccci, gucii, fashion, style, luxury, Designer, frida, giannini, Frida Giannini, runway show, catwalk show, Luigi Murenu, Pat McGrath, makeup, hair, models, backstage, Fashion Show, Women&apos;s Fashion, Fall Winter, glamour, chic, sleek, luxury</itunes:keywords>
</item>

<item>
    <title>Gucci Icon Temporary Store</title>
    <itunes:author>Gucci</itunes:author>
    <itunes:subtitle>Frida Giannini collaborates with Mark Ronson on new Gucci Icon Temporary flash sneaker store project.</itunes:subtitle>
    <itunes:summary>GUCCI ICON-TEMPORARY, is a flash sneaker store that travels the world starting in New York and finishing in Tokyo with Miami and London in between. For this unique retail initiative, Gucci Creative Director Frida Giannini has collaborated with award-winning musical artist Mark Ronson on the design of a limited edition collection of Gucci Ronson sneakers. See the star studded New York and Miami event here where celebrities and VIPs such as Mark Ronson, Mary J Blige, Wyclef Jean and Mischa Barton combined partying with shopping!</itunes:summary>
    <enclosure url="http://images.gucci.com/videos/mp4/ss10_nymiami_icon_final.mp4" length="10238968" type="video/x-m4v" />
    <guid>http://images.gucci.com/videos/mp4/ss10_nymiami_icon_final.mp4</guid>
    <pubDate>Mon, 19 Apr 2010 12:00:00 GMT</pubDate>
    <itunes:duration>01:51</itunes:duration>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>Frida Giannini, Mark Ronson, Mischa Barton, Mary J Blige, Claire Danes, Poppy Delevigne, James Franco, Wyclef Jean, Evan Rachel Wood, Fashion, sneakers, Gucci App, Pop up store</itunes:keywords>
</item>

<item>
    <title>Gucci Icon-Temporary London</title>
    <itunes:author>Gucci</itunes:author>
    <itunes:subtitle>See celebrities, top models, Frida Giannini and top editors at the Gucci Icon-Temporary London</itunes:subtitle>
    <itunes:summary>See all the action at the opening of the new Gucci Icon-Temporary store, London. London was the third stop in a four city tour for this new concept       flash sneaker store. Frida Giannini was joined by award winning music producer and artist Mark Ronson who collaborated on the design of a limited edition Gucci-Ronson Sneaker available in the store.  This globetrotting store will make its last stop in Tokyo, so watch this space!</itunes:summary>
    <enclosure url="http://images.gucci.com/videos/mp4/ss10_londonicon_event.mp4" length="11265535" type="video/x-m4v" />
    <guid>http://images.gucci.com/videos/mp4/ss10_londonicon_event.mp4</guid>
    <pubDate>Mon, 10 May 2010 12:00:00 GMT</pubDate>
    <itunes:duration>02:03</itunes:duration>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>Gucci,Duran Duran, Simon Le Bon, Roger Taylor, Nick Rhodes, Dominic Cooper, Ben Hudson, Jamie Campbell Bower, Bonnie Wright, Natalie Press, Julia Restoin, Keli Okoreke, Margo Stilley, Lorahlee Astor, Tolula Adeyemi, George Lamb, Poppy Delevigne</itunes:keywords>
</item>

<item>
    <title>Gucci Tribeca Documentary Fund</title>
    <itunes:author>Gucci</itunes:author>
    <itunes:subtitle>Gucci Tribeca Documentary Fund which provides finishing finances to domestic and international documentary filmmakers with feature-length films.</itunes:subtitle>
    <itunes:summary>Gucci Tribeca Documentary Fund which provides finishing finances to domestic and international documentary filmmakers with feature-length films that document pressing social issues of immediate and historical significance. In the third year of the fund, seven projects have been selected from 390 submissions from 23 countries to receive a total of $100,000, to be administered by the Tribeca Film Institute (TFI).See key speakers such as Trevor Nielson and Marianne Pearl in the following videos as they discuss this exciting medium.</itunes:summary>
    <enclosure url="http://images.gucci.com/videos/mp4/ss10_gtdf.mp4" length="8080251" type="video/x-m4v" />
    <guid>http://images.gucci.com/videos/mp4/ss10_gtdf.mp4</guid>
    <pubDate>Fri, 4 Jun 2010 12:00:00 GMT</pubDate>
    <itunes:duration>01:32</itunes:duration>
    <itunes:explicit>no</itunes:explicit>
    <itunes:keywords>Gucci, Gucci Tribeca Documentary Fund, Diana Barrett, Liz Garbus, Simon Kilmurry, Trevor Neilson, and Mariane Pearl</itunes:keywords>
</item>

    <item>
        <title>GUCCI ICON-TEMPORARY TOKYO EXCLUSIVE STORE OPENING PARTY</title>
        <itunes:author>Gucci</itunes:author>
        <itunes:subtitle>See artists, models, beauty queens and stylish editors at the exclusive store launch cocktail party in Tokyo&apos;s Gucci ICON-TEMPORARY store </itunes:subtitle>
        <itunes:summary>New York, Miami, London and the final stop in Tokyo, Gucci ICON-TEMPORARY opened its Shinjuku store doors for an exclusive celebrity packed cocktail party with a special live performance by Mark Ronson&apos;s band Chauffeur.</itunes:summary>
        <enclosure url="http://images.gucci.com/videos/mp4/ss10_tokyoicon_tag.mp4" length="10966515" type="video/x-m4v" />
        <guid>http://images.gucci.com/videos/mp4/ss10_tokyoicon_tag.mp4</guid>
        <pubDate>Thu, 17 Jun 2010 12:00:00 GMT</pubDate>
        <itunes:duration>02:00</itunes:duration>
        <itunes:explicit>no</itunes:explicit>
        <itunes:keywords>Gucci, Icon-Temporary, Tokyo, Shinjuku, Frida Giannini, Sneaker, iPad, Mark Ronson, Chauffeur, Sam Sparro, Theophilus London, i-Gucci, DJ Verbal, Spoon, Ai Tominaga, Miss Universe 2010,  Mika Ninagawa, The Glamorous Life</itunes:keywords>
    </item>

  <item>
      <title>MEN&apos;S SPRING SUMMER 2011 FASHION SHOW VIDEO</title>
      <itunes:author>Gucci</itunes:author>
      <itunes:subtitle>For Spring/Summer 2011, Gucci Creative Director Frida Giannini is inspired by snapshots of personalities, like Paul Getty III, a central figure of the international jet set and night life in Marrakech. </itunes:subtitle>
      <itunes:summary>For Spring/Summer 2011, Frida Giannini presents a collection where fine detailing, craftsmanship and creative references to a timeless Gucci heritage take on an easy sartorial elegance infused by an urban spirit with the eclectic crossover flair of a modern globetrotter.</itunes:summary>
      <enclosure url="http://images.gucci.com/videos/mp4/ss11_m_runway.mp4" length="52691580" type="video/x-m4v" />
      <guid>http://images.gucci.com/videos/mp4/ss11_m_runway.mp4</guid>
      <pubDate>Tue, 29 Jun 2010 12:00:00 GMT</pubDate>
      <itunes:duration>09:52</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:keywords>Gucci, Frida Giannini, Spring/Summer, 2011, Fashion Show, Milan, heritage, timeless, Men&apos;s Fashion</itunes:keywords>
</item>

 <item>
      <title>BACKSTAGE AT GUCCI: MRTW S/S 2011 FASHION SHOW</title>
      <itunes:author>Gucci</itunes:author>
      <itunes:subtitle>Want insight into the backstage happenings before the latest collection hits the runway?</itunes:subtitle>
      <itunes:summary>You will discover a behind the scenes take on all the Gucci male models, hair and make up, exit line-up, catwalk runthroughs as you will discover Frida Giannini&apos;s inspiration behind next years fine detailed men&apos;s Spring Summer collection as she explains all.</itunes:summary>
      <enclosure url="http://images.gucci.com/videos/mp4/ss11_m_runway_bts.mp4" length="26610985" type="video/x-m4v" />
      <guid>http://images.gucci.com/videos/mp4/ss11_m_runway_bts.mp4</guid>
      <pubDate>Thu, 1 Jul 2010 12:00:00 GMT</pubDate>
      <itunes:duration>05:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:keywords>Gucci, Frida Giannini, Spring/Summer, 2011, Fashion Show, Milan, heritage, timeless, Men&apos;s Fashion, Pat McGrath, Luigi Murenu, catwalk, runway</itunes:keywords>
</item>

<item>
      <title>Gucci Opens it&apos;s New Luxury Digital Flagship store at Gucci.com</title>
      <itunes:author>Gucci</itunes:author>
      <itunes:subtitle>Gucci is pleased to announce the opening of its new luxury Digital Flagship store at Gucci.com</itunes:subtitle>
      <itunes:summary>Following an 18 month architectural renovation under the direction of Gucci Creative Director Frida Giannini, the new online retail destination takes advantage of the most innovative technologies available today thereby seamlessly integrating rich content, shopping and social networking to provide the site&apos;s monthly 2.5 million unique visitors with an aesthetic and customer-oriented experience that replicates the one they have when entering a Gucci signature flagship store in Rome, New York, London or Shanghai.</itunes:summary>
      <enclosure url="http://images.gucci.com/videos/mp4/hd_flagship_intro_web_video.mp4" length="14957630" type="video/x-m4v" />
      <guid>http://images.gucci.com/videos/mp4/hd_flagship_intro_web_video.mp4</guid>
      <pubDate>Mon, 30 Aug 2010 12:00:00 GMT</pubDate>
      <itunes:duration>03:00</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:keywords>Gucci, Frida Giannini, online, shopping on-line, digital luxury, digital flagship, social shopping, social networks, twitter, facebook, Gucc retail store, Gucci App, navigation, exlusive online products, ipad</itunes:keywords>
</item>

<item>
      <title>Women&apos;s Fall Winter 2010-11 Collection</title>
      <itunes:author>Gucci</itunes:author>
      <itunes:subtitle>For Fall Winter 2011, Frida Giannini draws upon Gucci&apos;s golden eras of the 70s and 90s to propose a new sense of sleek glamour.</itunes:subtitle>
      <itunes:summary>For Fall Winter 2011, Frida Giannini draws upon Gucci&apos;s golden eras of the 70s and 90s to propose a new sense of sleek glamour.  In this new aesthetic discourse, contemporary minimalism and extreme luxury intersect to create a powerful statement that is at once rich and refined.  Exploring her own vocabulary, Giannini offers an evolution of her signatures and a new take on timeless symbols of chic.  Each piece has a sartorial quality, and a one of a kind distinction, underscored by the impeccable craftsmanship and traditions for which the House is known.</itunes:summary>
      <enclosure url="http://images.gucci.com/videos/mp4/hd_fw10_campaign_main_web_video.mp4" length="12644232" type="video/x-m4v" />
      <guid>http://images.gucci.com/videos/mp4/hd_fw10_campaign_main_web_video.mp4</guid>
      <pubDate>Fri, 15 Oct 2010 12:00:00 GMT</pubDate>
      <itunes:duration>02:04</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:keywords>Gucci, Frida Giannini, Fall, Winter, Autumn, suede, nappa, leather, mink, online, shopping on-line, boots, booties, knee high boots</itunes:keywords>
</item>

<item>
      <title>AQUARIVA BY GUCCI EVENT, MILANO</title>
      <itunes:author>Gucci</itunes:author>
      <itunes:subtitle>Gucci and Riva announce exclusive made to order yacht</itunes:subtitle>
      <itunes:summary>Gucci and Riva, in collaboration with Officina Italiana Design, the design company which created the original Aquariva in 2000, are proud to unveil the exclusive made to order &quot;Aquariva by Gucci&quot;, a model customized by Gucci Creative Director Frida Giannini. This initiative will be one of the activities marking Gucci&apos;s 90th anniversary year in 2011.</itunes:summary>
      <enclosure url="http://images.gucci.com/videos/mp4/wg_news_aquariva_web_video.mp4" length="15979597" type="video/x-m4v" />
      <guid>http://images.gucci.com/videos/mp4/wg_news_aquariva_web_video.mp4</guid>
      <pubDate>Mon, 18 Oct 2010 12:00:00 GMT</pubDate>
      <itunes:duration>02:32</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:keywords>Gucci, Cruise, travel, boats, yachts, sailing, Riva, holiday, jet set, port, glamour, captain</itunes:keywords>
</item>

<item>
      <title>AQUARIVA BY GUCCI</title>
      <itunes:author>Gucci</itunes:author>
      <itunes:subtitle>Gucci and Riva announce exclusive made to order yacht</itunes:subtitle>
      <itunes:summary>Gucci and Riva, in collaboration with Officina Italiana Design, the design company which created the original Aquariva in 2000, are proud to unveil the exclusive made to order &quot;Aquariva by Gucci&quot;, a model customized by Gucci Creative Director Frida Giannini. This initiative will be one of the activities marking Gucci&apos;s 90th anniversary year in 2011.</itunes:summary>
      <enclosure url="http://images.gucci.com/videos/mp4/hd_news_aquariva_bts_web_video.mp4" length="20834458" type="video/x-m4v" />
      <guid>http://images.gucci.com/videos/mp4/hd_news_aquariva_bts_web_video.mp4</guid>
      <pubDate>Mon, 18 Oct 2010 11:00:00 GMT</pubDate>
      <itunes:duration>02:49</itunes:duration>
      <itunes:explicit>no</itunes:explicit>
      <itunes:keywords>Gucci, Cruise, travel, boats, yachts, sailing, Riva, holiday, jet set, port, glamour, captain</itunes:keywords>
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