The Gucci Première video campaign was shot by Nicolas Winding Refn, director of critically acclaimed thriller Drive (2011), and stars actress Blake Lively. The soundtrack is "Midnight City" (Eric Prydz Private Remix) by M83.
with Gucci was a new sort of challenge, and one that I relished," said
Winding Refn. "The story of this woman speaks to all of us. She is a
modern fantasy figure, a true siren of our imaginations".