made to measure advertising

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In this compelling campaign, acclaimed actor, director and writer James Franco stars as the Gucci Made to Measure man.

Throughout his career, Franco has turned to Frida Giannini for his personalized red carpet attire, not least in February 2011 when he hosted the 83rd Annual Academy Awards exclusively in Made to Measure.

“As I strive for excellence in all my endeavours, whether  film, art or literature,"" says Franco, ""I feel a natural connection to the Gucci Made to Measure connoisseur."

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