Première Fragrance in China

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Gucci Parfums Launches Première Fragrance in China

Gucci Parfums celebrated the China launch of its new fine fragrance for women, Gucci Première on the night of June 27th. More than 130 beauty media and retailers from all over Asia attended the red carpet event at the Waldorf Astoria on the Bund. During her first visit to China, Hollywood actress and face of Gucci Première, Blake Lively, introduced the fragrance to the audience.
Blake shared her first impressions of China at the event, “I am honored to be invited to such a gracious city and elegant event during my first visit to China. The combination of east, west, traditional and modern is breath taking. I've been so lucky to be welcomed with such warmth by the people of Shanghai. I'm excited to share Gucci Premiere with China along with the rest of the world!” Lively wore a Gucci one of a kind metallic bronze leather cocktail dress with peplum detail at the waist.

Photo Credits: Gucci / Getty Images

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