the flora by gucci advertising

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Shot by renowned photographers Inez van Lamsweerde and Vinoodh Matadin, and starring model Abbey Lee Kershaw, the Gucci by Flora fragrance campaign brings feminine ideals of power and beauty to life. Gucci Creative Director Frida Giannini drew inspiration from the House's iconic Flora print to create a chic, sophisticated vision for these photographs.

Giannini relates her inspiration, saying "Of all the incredible treasures I have unearthed from the Gucci archives, Flora is perhaps the one that gives me the most pleasure," says Giannini. "I vividly remember seeing the print on the scarves of chic women in Rome when I was a girl. When I first arrived at Gucci and saw it again, I knew immediately that it was time to bring it back. What I love most is that it is happy and joyful but extremely feminine and chic - in short, the essence of Gucci."
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