GUCCI MAKES FURTHER COMMITMENT TO ENVIRONMENTAL RESPONSIBILITY: NEW
COMPACT SUSTAINABLE PACKAGING
Less
than one year after setting an industry precedent with the launch of
sustainable eyewear, Gucci and Safilo are pleased to make a further
commitment to environmental responsibility with new eco-friendly
packaging.
As part of a worldwide eco-friendly program designed to
progressively reduce the company's impact on the environment, the House
first launched 100% recyclable packaging with FSC (Forest Stewardship
Council) Certified paper in 2010 and will now extend this packaging
towards its eyewear collections.
Sustainable Packaging
Details
for the eyewear collections
The modern and refined case will bear the Mobius loop, which is an
internationally recognized symbol used to designate recyclable
materials. Upon purchase, customers will receive an informational
leaflet and a preaddressed envelope in order to send the case to a
dedicated center where it may be recycled to make new products.
Additionally, the FCS-certified paper shopping bag mirrors the House’s
existing sustainable packaging. The new case will be exclusively
available from May at Gucci boutiques for men’s, women’s and children’s
sunglasses – and from August through the worldwide distribution network
for both optical frames
and sunglasses.
and sunglasses.
