Icon store

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opening hours: everyday 10.00-20.00

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The Icon Store hosts unique editions from the exclusive Icon Collection including bags such as the New Jackie and the New Bamboo as well as the classic moccasin, the Flora scarf, all designed with exclusive colors and detailing especially for the GUCCI MUSEO.
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The New Bamboo

The 21st century reinterpretation of one of Gucci’s most iconic handbag designs. In reinventing this House classic, Creative Director Frida Giannini blends tradition with high-tech innovation, and history with high-fashion. First created in 1947, the design rose to fame as an example of the expertise of Gucci’s craftsmen, who found inventive solutions to war-time rationing of materials. As bamboo cane could still be imported from Japan, they heated and bent it into a semi-circle to make a decorative  handle for the bag. The design, innovative and distinctive, was an instant hit.
The unique edition of the New Bamboo for the Gucci Museo is available in leather and crocodile in five exclusive colors.

Leather EUR: 2.500
Crocodile EUR: 15.000
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The New Jackie

First created in the late Fifties, the Jackie O bag is an instantly recognizable classic with rounded edges and a signature push lock closure. The style was originally named in honor of Jacqueline Kennedy Onassis after she was photographed numerous times wearing this bag.

The New Jackie unique edition for the Gucci Museo is available in leather and crocodile in five exclusive colors.


Leather EUR: 2.650
Crocodile EUR: 19.000
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he Stirrup Bag

Inspired by an iconic model from 1975, the Stirrup bag is a rigid frame style that boasts an intricate construction and unparalleled workmanship that reflects Gucci’s core values and longstanding expertise. From cutting the various components to the final polish, it takes a seasoned artisan almost two days to craft a Stirrup bag.

Echoing the House’s riding heritage, the overall shape evokes a stirrup and features a spur in light gold hardware on the front panel.

The unique edition of the Stirrup Bag for the Gucci Museo is available in leather and crocodile in five exclusive colors.

Leather EUR: 2.700
Crocodile EUR: 23.000
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The Chain Bag

Small shoulder flap bag in green leather with detachable metal strap and horsebit detail.
Available in 5 different colors.


Leather EUR: 1.300
Crocodile EUR: 8.500
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Icon wallets

To accompany the bags there are also wallets in two different sizes available for purchase in the icon store.

Women's large wallet in black leather with gold color finishing and bamboo detail. Available in 5 different colors
Leather Wallet medium and large EUR: 690

Women's large wallet in white crocodile with gold color finishing and bamboo detail. Available in 5 different colors


Crocodile Wallet medium and large EUR: 4.750
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Classic Horsebit Moccasin

The horsebit played a crucial role in marking out the Gucci loafer as a time-traversing design classic. The snaffle was introduced as a decoration on the soft and comfortable brown or black leather Gucci men’s moccasins in 1953. They graced the feet of Hollywood’s leading men including Clark Gable, John Wayne and Fred Astaire, and when women's versions appeared in 1968, they became the choice of sophisticated women looking for a luxurious kind of comfort.

The unique edition of the Horsebit Moccasin for the Gucci Museo is available in leather and crocodile in five exclusive colors for both women and men.
Men's leather moccasin EUR 530
crocodile moccasin EUR 4.750
Women's leather moccasin EUR 495
crocodile moccasin EUR 4.250
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Gucci boot

Leather sole boot in black leather with embossed Gucci Crest.
Available in brown and black for both women and men.

Women's EUR 980
Men's EUR 990
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Flora Scarf

Flora, one of the most loved Gucci icons, was born as a special commission for Princess Grace of Monaco in 1966. The princess had paid a visit to the Gucci store in Milan with Prince Ranier. Having bought a green “bamboo bag” Rodolfo Gucci insisted she selected a gift. When she finally relented to his request she asked for a scarf. Rodolfo was distressed: he felt Gucci lacked one special enough for his distinguished guest. He immediately contacted the renowned illustrator Vittorio Accornero, to design the most beautiful floral scarf he could create. The next day Accornero returned with his painting: it was the “Flora”, a multicolored flowered template that was destined for an unimaginably extended future.
Flora Scarf- Gucci Museo Edition is available only at the Icon Store inside Gucci Museo.

White silk flora print scarf 90X90: EUR 380
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Gucci 1921 Collection Watch and Horsebit Bracelet

Two exclusive products complete the display of the Icon Store: the 1921 wìcollection watch and the Horsebit Bracelet, two special editions of classic Gucci products.

The Gucci 1921 Collection- Museo Edition watch is available in exclusive colors leather and steel case, white or black dial  and 18kt yellow gold bangle.
EUR 2.575

The Horsebit Bracelet is a 18 kt yellow and white piece.
EUR: 6.750
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Christmas Delivery
Christmas Delivery will be guaranteed on all orders for available items placed by 12 pm (CET) on December 22nd, 2014
Orders placed after 12 pm (CET) on Dec 22nd are not guaranteed to be delivered before Christmas Day
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