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GUCCI SUPPORTS UNICEF’S SCHOOLS FOR ASIA INITIATIVE
In its seventh year of partnership with UNICEF, expanding the company’s ongoing support for UNICEF’s “Schools for Africa” initiative, Gucci is proud to be the first corporate partner to support the new UNICEF “Schools for Asia” initiative, an educational initiative launched in 2012 to provide access to quality basic education for disadvantaged children across Asia and the Pacific. Gucci will make an inaugural donation of 350,000 USD in the name of the Gucci children’s collection to support UNICEF education programs in the provinces of Yunnan and Chongqing in China.
Gucci is pleased to introduce the GG Flag Collection to benefit UNICEF, an exclusive line of t-shirts and accessories, designed by Creative Director Frida Giannini. 25 percent of the retail price of each item in the GG Flag Collection that is sold will be donated to provide further support to UNICEF’s “Schools for Africa” and “Schools for Asia” education initiatives.
In recognition of its ongoing partnership with UNICEF and the 2011 release of the luxury edition book Gucci: The Making Of, Gucci made a donation of USD 250,000 to support UNICEF's ‘Schools for Africa’ initiative. In addition, for the first time, Gucci introduced a limited edition Mamma bag in celebration of Mother’s Day. Twenty-five percent of the retail price from each bag sold was donated to UNICEF HIV/AIDS programs, with a minimum guaranteed donation of USD 70,000 to fund HIV test kits for expectant mothers which are part of UNICEF’s comprehensive programs that aim to eliminate HIV infections in newborns.
In 2007, Frida Giannini created a special product to extend the company’s commitment to UNICEF throughout the year. The first exclusive ‘Gucci for UNICEF’ bag was launched in November 2007, and was dedicated to UNICEF for one full year to increase its fundraising potential. In 2009, 2010, and 2011, Giannini continued this tradition with a special edition Baboushka bag in glossy crystal GG fabric (2009), ‘Gucci for UNICEF’ Sukey bag in grey La Pelle Guccissima leather (2010), and a ‘Gucci for UNICEF’ Sukey bag in chocolate brown featuring the House’s Diamante pattern (2011). Gucci donates twenty-five percent of the retail sales’ price worldwide to UNICEF for each bag sold.
In November 2009, Gucci Creative Director Frida Giannini traveled with UNICEF to Malawi to see first-hand how Gucci's support to UNICEF is making a difference in the lives of thousands of children in Sub-Saharan Africa. Giannini visited schools, a care center for orphans, and a hospital and reaffirmed Gucci's on-going commitment to aiding these essential UNICEF programs.