guilty advertising video

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Sin City creator Frank Miller brought his singular vision to the Gucci Guilty fragrance campaign, shooting it in his trademark graphic style.

Starring Chris Evans and Evan Rachel Wood, the video is set in a stylized future metropolis. Our hero walks into a bar and meets a defiant, beautiful woman. Their chemistry is palpable. They lock eyes, and begin their night of adventure.

“Chris was an absolute revelation,” remarks Giannini. “His looks are hypnotic, and he has such an incredibly powerful presence in front of the camera. In a few brief moments, he creates an unforgettable character.”

“Evan Rachel Wood is such a gifted and beautiful actress," adds Giannini. "I have always admired her confidence and ability to transform herself.”
The video unfolds to the strains of Depeche Mode’s "Strange Love", given a haunting new sound by London-based band Friendly Fires. The shooting took place at Cinecittà Studios, the legendary home of Italian cinema.

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