Director Chris Cunningham created the film for Flora by Gucci, starring model Abbey Lee Kershaw. The campaign captures the fragrance’s seductive, ultra-feminine nature while also emphasizing its power and confidence.
A young woman in a diaphanous Flora print dress
stands waist-deep in a pristine field of white flowers, illuminated from
behind by the setting sun. She bends and channels the power of the wind
to bring the blossoms to life before shape-shifting into an ephemeral,
dancing form of fabric and golden light.
Shot over four days in Latvia, the film's field was created using more than 20,000 fake flowers.
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