Located in the heart of Shanghai adjacent to Plaza 66, the Shanghai Flagship reflects the company’s continued commitment to the Chinese luxury marketplace. With Giannini’s singular design, the store offers a powerful and personal affirmation of Gucci’s growing Asian presence, and symbolizes Gucci’s 21st century contemporary look.
concept employs open space, warm luxurious materials and natural light,
emphasized by a massive 19 x 43
meter golden glass façade, to spectacular effect. This
external sheet of transparent glass spans all five stories, letting
light pour through the space while allowing views both inside and out. A
noteworthy design feature is the staircase with a stunning series of
gold and clear plexi-glass rods, that allow light to reflect in the